Manager – Business Finance

Company: Rozana Rural Commerce Private Limited

About The Company

Rozana is a fast-growing rural commerce and e-commerce platform focused on delivering groceries, FMCG, and essentials to underserved rural markets through a tech-enabled model.

The company operates through a network of micro-entrepreneurs and aims to digitally enable rural India at scale.

Role Overview

The Manager – Business Finance will act as a strategic finance partner to business teams, driving financial planning, performance tracking, and decision-making support. The role requires strong analytical ability, business acumen, and stakeholder management in a fast-paced startup environment.

Key Responsibilities

• Business Partnering
• Work closely with category, operations, and supply chain teams to drive financial performance
• Provide data-driven insights for business decisions and growth strategies
• Support leadership in evaluating new initiatives, pricing, and expansion plans
• Financial Planning & Analysis (FP&A)
• Lead budgeting, forecasting, and long-term financial planning
• Analyze revenue, margins, costs, and unit economics
• Track actuals vs budget and highlight key variances
• MIS & Reporting
• Prepare monthly, weekly, and ad-hoc MIS reports
• Develop dashboards for business performance tracking (GMV, contribution margin, burn rate, etc.)
• Present financial insights to senior management
• Cost & Profitability Management
• Monitor cost structures across logistics, procurement, and operations
• Identify cost optimization opportunities
• Conduct SKU/category-level profitability analysis
• Strategic Finance & Decision Support
• Evaluate new business models, partnerships, and investments
• Perform scenario analysis and financial modeling
• Support fundraising and investor reporting (if required)
• Process Improvement & Controls
• Streamline financial processes and reporting systems
• Ensure compliance with internal controls and policies
• Collaborate with accounting team for accurate financial closure
  

Educational Qualification

• CA / MBA (Finance) / CFA preferred
  

• 5–8 years in Business Finance / FP&A / Consulting
• Experience in E-commerce / FMCG / Startup ecosystem preferred
  

• Strong financial modeling and analytical skills
• Advanced Excel / Google Sheets (SQL/BI tools is a plus)
• Business understanding of unit economics & P&L
• Excellent stakeholder management and communication
• Ability to work in a high-growth, dynamic environment
  

• Strategic thinking
• Problem-solving mindset
• Ownership & accountability
• Data-driven decision making
• Adaptability in startup culture
  

• Reports to: Head of Finance / CFO
• Works closely with: Business, Operations, Category, Supply Chain teams