Director of Marketing

THE OPPORTUNITY

Beaconpoint Labs is entering a defining growth phase. Laboratory infrastructure, scientific leadership, and the testing platform are firmly in place, and early customer success has validated both technical capabilities and the service model.

The next chapter is about scaling what already works: expanding utilization through ideal-customer acquisition, translating differentiated scientific capability into compelling value propositions, and building a strong brand presence. This phase demands disciplined execution of data-driven performance marketing, delivering compelling value propositions, and a digital presence that matches the company's values and bold vision.

The Director of Marketing will be the architect of that effort—a hands-on leader who can think strategically, build systematically, and execute relentlessly alongside sales, scientific, operations, and executive teams.

ESSENTIAL RESPONSIBILITIES

Brand & Content

– Own and steward the Beaconpoint Labs brand across all touchpoints, consistent with brand values and guidelines.

– Build and operate a content marketing engine producing white papers, technical bulletins, formulation guides, portfolio summaries, and case studies that resonate with ideal customer segments.

– Develop and amplify content leveraging the scientific capabilities and experts in the company. Create virality and ripple effects to build strong brand recognition for Beaconpoint as the go-to partner for food testing and expertise.

– Create and deliver compelling customer-facing value propositions that enable customer acquisition, retention, and lock-in relationships.

Digital Marketing & Technology

– Own the Beaconpoint website end-to-end: strategy, hands-on development, content, SEO, GEO, and performance optimization.

– Build and manage the digital marketing infrastructure—marketing automation, CRM (HubSpot), analytics, and attribution—to support data-driven decision-making.

– Lead social media strategy with a focus on Beaconpoint-branded scientific community engagement across LinkedIn and relevant industry platforms.

Demand Generation & Funnel Performance

– Focus on the Ideal Customer Profile (ICP); lead segmentation, opportunity analysis, and prioritization of target accounts.

– Design and execute targeted, multi-channel campaigns to drive qualified ICP leads into the pipeline and nurture them through to sales-readiness.

– Partner closely with the sales team to ensure marketing programs accelerate pipeline velocity and customer acquisition.

Communications & Market Presence

– Plan and manage public relations, communications, and community outreach initiatives.

– Develop and maintain a library of sales enablement materials, exhibits, and promotional programs.

– Enable and support Beaconpoint’s experts, thought leaders, and commercial team to lead external representation at key industry forums and business events, enhancing brand visibility and building strategic partnerships.

– Manage relationships with marketing partners, agencies, and vendors.

Budget & KPIs

– Develop, own, and manage the marketing budget with a focus on ROI and efficient allocation.

– Set clear KPIs and regularly report marketing performance against revenue and growth goals to executive leadership.

– Evolve marketing strategy as the company scales, ensuring alignment with long-term business objectives.

QUALIFICATIONS

Required

– Bachelor's degree in Marketing, Communications, or a related field.

– 8–10+ years of progressive marketing experience, with demonstrated success in strategy

execution, brand building, digital marketing, content development, and demand

generation.

– Proven track record in food, beverage, ingredient, or science-adjacent industries—with an

appreciation for technical audiences and complex B2B sales cycles.

– Hands-on experience with HubSpot or comparable CRM/marketing automation platforms.

– Strong digital fluency: CRM/email marketing, LTV/CAC analytics, and social media.

– Experience building and managing marketing programs in high-growth, competitive environments.

– Exceptional written and verbal communication skills; ability to translate scientific complexity

into compelling narratives.

– Comfortable operating as both strategist and executor in a lean, fast-moving organization.

Preferred

– Marketing degree or advanced degree in a related discipline.

– Experience marketing in food & beverage sectors or adjacent industries.

– Experience working in growth-stage or rapidly scaling technical environments.