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TikTok Themuse · Posted 1mo ago

Brand Operations Specialist, Advertisement Team - LATAM

São Paulo, São Paulo, Brazil Mid level

Project Management Themuse
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Indexed description

Responsibilities

About Our Team:

The Global BrandOps team provides best-in-class end to end managed services support from booking to trafficking Premium Brand (Reservation) Products, driving excellent customer service, revenue and aims to facilitate the transition of these products to Self-Serve.
Our teams comprise internal process and product specialists who enable flawless ad campaign executions, ensuring an optimized experience for clients, brand partners, Sales Teams and our product teams by providing technical and operational expertise by offering best-in-class service and product insights to uplevel platform capabilities for brands of all sizes.
Sitting within the Solutions Engineering and Operations team, the role involves close collaboration with in-market sales and product teams within a high-growth environment. Hunger to learn, Customer Centricity, Self-motivation, Attention to detail and ability to influence key stakeholders (internal and external) are all key skills.
We're a global team with presence in 17 offices.

Responsibilities:

- Own the end to end consultative support for our Sales team for the premium Brand Reservation Products booking and trafficking workflow
- Own the Ad Account & BC creation, Quote/Invoice/Contract consultation & Approval, Pricing discounts review & approval
- Allowlisting, Extended Inventory Holds, in addition to ad trafficking service. set-up process, campaign management, QA and reporting for reservation and auction managed service campaigns.
- Monitor managed service campaign delivery to ensure campaigns reach the target audience, run smoothly, and exceed brands' expectations; this includes collaborating with teams on creative approvals, troubleshooting issues, managing scheduled and ad hoc report requests, and escalating issues to internal and external teams.
- Provide input to Sales teams and occasionally clients on effective campaign setup including targeting, tagging and creative best practices to meet client KPIs.
- Identify optimization opportunities for improving performance
- Leverage automated tools to optimize brand campaigns
- Serve as the key point of contact and support for Client Solutions in technical and operational client communications.
- Escalate, investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign
- Create, organize and distribute technical/operational product documentation to support Product, Strategy and Operations (PSO) in general ad platform and feature walk-throughs.
- Participate in training that prepares internal teams for new products and updates within our ads platform.
- Partner with Sales, Client Solutions and PSO to collect customer feedback and identify opportunities to improve our products and services.

Qualifications

Minimum Qualifications:

- Experience within an Ad Operations role and/or technical client service experience
- Experience managing and executing campaigns on reservation and auction ad platforms
- Experience monitoring and analyzing ad campaigns, to identify optimization opportunities for improving performance
- Experience working with 3rd party measurement partners
- Strong verbal and written communication skills in Spanish & Portuguese, is required to communicate with cross-functional teams and stakeholders in LATAM Spanish speaking countries
- Proactive attitude with attention to detail, excellent project management, organizational, and analytical skills

Preferred Qualifications:
- Experience managing branding & performance-based advertisers with a deep understanding of their challenges
- Experience helping clients execute custom campaigns centered around specific performance KPIs
- Ability to provide optimization recommendations based on best practices on managed-service campaigns
- Ability to proactively troubleshoot and problem solve quickly and through the proper escalation process
- Ability to identify insights and analyze data to assess campaign performance
- Experience diagnosing and solving technical problems with product and engineering teams
- Experience with ad verification, viewability and impression tracking partners (IAS, DV, DCM, MOAT)

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