Digital Media Specialist

Join Our Team in Beautiful Downtown La Crosse, WI!

Vendi is a growing, full-service advertising agency with an impressive client roster and a reputation for award-winning, research-driven work. Our team of 35 talented professionals thrives in a culture built on creativity, collaboration and kindness.

Job Summary

The digital marketing specialist will have experience and/or education in building and managing paid digital marketing campaigns across a wide range of channels (search, social, programmatic display, streaming audio and video, etc.). This position ensures campaigns are carried out efficiently and effectively to meet our clients’ objectives.

Key accountabilities

• Build and manage paid digital marketing campaigns within various ad platforms, such as:
• Google/Bing Ads
• Social (Facebook/Instagram, LinkedIn, TikTok, Twitter, Snapchat, etc.)
• Self-service DSPs (Basis, StackAdapt, etc.)
• Streaming audio and video services
• Assist in developing strategic media plans to meet client goals and objectives with an understanding of both traditional and digital channels
• Project digital results using planning tools to support campaign KPIs
• Confirm tracking strategies are in place to measure and report on campaign KPIs effectively
• Create and manage live client reporting dashboards
• Collaborate with internal teams to ensure media plan execution is consistent with overall marketing and communication objectives
• Effectively manage campaigns to ensure advertising is delivered as planned and on budget
• Monitor campaign performance against established marketing goals and metrics
• Track paid media expenses with accuracy weekly to ensure campaigns are pacing and spending to budget as planned
• Well-rounded knowledge of campaign metrics and analytics tools
• Generate monthly and campaign summary reports that include campaign data and analysis of campaign performance
• Provide insightful observations and key learnings supported with data
• Present analysis and results to agency and client teams with confidence and credibility
• Respond to emails and communications in a timely manner
  

Qualifications & Attributes

• 1-3 years of experience in managing digital marketing campaigns or similar work experience
• Strong time management skills
• Familiarity with common paid media platforms, tools and related terminology
• Exceptional organization and planning skills with great attention to detail
• Extremely high-level verbal and written communication skills
• Strong presentation skills
• Effective personal and time management skills
• Bachelor’s degree in a relevant field of study

Professional attributes

• Kindness. Treat others with respect, empathy and understanding, especially during stressful or challenging moments.
• Creative. Develops and applies innovative yet practical ideas and approaches.
• Collaborative. Works collaboratively with other team members toward reaching common goals. Respects the ideas and opinions of others.
• Curiosity. A critical thinker who digs in to solve problems. Loves to learn new things.
• Initiative. Seeks new challenges and responsibilities. A self-starter who anticipates needs and is persistent in overcoming obstacles.
• Integrity. Demonstrates unwavering honesty and transparency.
• Respect for diversity, equity, inclusion and belonging. Treats team members, partners and clients with respect, regardless of gender, race/ethnicity, culture, religious affiliation, ability or sexual orientation. Promotes a fair and inclusive professional work environment.
• Professional. Respects the ideas, expertise, talents and feelings of others. Is positive, courteous and punctual.
• Reliable. Can be counted on to be responsive and follow through on assignments and client requests in a timely manner.
• Judgment. Consults with others in dealing with difficult situations. Consider alternatives and consequences before making a decision. Recognizes errors and works to correct them.

Vendi is an equal opportunity employer, committed to the hiring, advancement and fair treatment of individuals without regard to race, color, religion, sex, sexual orientation and gender identity, age, national origin, ethnicity, disability or veteran status, or any other protected status designated by federal, state or local law.

We offer a competitive salary, annual profit-sharing bonus, unlimited PTO, remote work options, flex summer hours and great health, disability and retirement benefits.

We will be accepting applications until May 15 or until filled.