Senior Portfolio Manager - Marketing

Role Overview

We are seeking a Senior Manager, Portfolio Marketing to lead strategic brand positioning and portfolio marketing initiatives. This role will shape and communicate a compelling value story across internal and external audiences while driving cross-portfolio alignment, data-driven decision-making, and marketing innovation.

Key Responsibilities

Brand & Portfolio Strategy

• Lead strategic brand positioning and value storytelling
• Develop and evolve brand architecture, messaging, and creative strategy
• Drive alignment and prioritization across multi-brand campaigns

Insights, Analytics & Performance

• Deliver portfolio-level insights using data to inform strategy and optimize performance
• Translate complex data into actionable recommendations for stakeholders

Marketing Innovation

• Champion adoption of AI-driven marketing and modern Martech solutions
• Drive continuous improvement and best practices across marketing initiatives

Campaign Execution

• Oversee development and execution of integrated marketing campaigns
• Manage agencies and internal teams to deliver high-impact outcomes

Cross-Functional Leadership

• Partner with Product Marketing, Communications, and Brand teams
• Influence senior stakeholders and drive best-in-class marketing practices

Qualifications

• 10+ years of experience, including 7+ years in brand or portfolio marketing
• Experience managing multi-brand / cross-portfolio campaigns
• Strong expertise in brand strategy, messaging, and creative development
• Proven analytical and data-driven decision-making skills
• Experience with AI, Martech, or marketing innovation initiatives
• Excellent communication, stakeholder, and project management skills
• Experience in healthcare/pharma or regulated industries preferred

Why Join Us?

At Optum, you’ll work on meaningful challenges, collaborate with talented teams, and make a real impact on improving health outcomes globally.