Marketing Manager

About Tabanero Holdings

Tabañero Holdings is a fast-growing manufacturing leader in the premium hot sauce and condiment category, known for bold flavors, innovation, and an uncompromising commitment to quality. The company is backed by the private equity firm behind successful consumer brands including Celsius Energy Drink and Rexall Sundown.

As we continue to expand across new markets, channels, and product lines, we rely on data-driven insights and strong field execution to fuel our growth. Our corporate and field teams play a critical role in building meaningful relationships and driving brand awareness at the ground level.

If you’re excited to work with an expanding, Florida-born consumer packaged goods company, we’d love to meet you.

Role Description

The Digital Marketing Manager will lead the development and execution of performance-driven marketing strategies to drive revenue growth and expand market presence. This role is highly focused on paid media, campaign optimization, and measurable ROI, while also supporting brand consistency and cross-channel execution.

Key responsibilities include managing and optimizing campaigns across Google, Meta, and TikTok, identifying growth opportunities, analyzing performance data, and aligning marketing efforts with sales and retail initiatives. The ideal candidate brings a balance of analytical rigor and creative thinking, with a strong focus on delivering results.

What You'll Do

• Own and execute paid media across Google, Meta, and TikTok
• Manage budgets and optimize for ROAS, CPA, and conversion growth
• Analyze performance and turn insights into action
• Test creatives, audiences, and messaging to continuously improve results
• Align campaigns with retail promotions, launches, and seasonal moments
• Create and oversee content for social media, digital campaigns, and brand storytelling initiatives
• Capture and coordinate content creation at events, trade shows, retail activations, and field marketing programs
• Support event execution including industry trade shows, consumer events, and retailer activations
• Collaborate with sales, field teams, influencers, and external partners to increase brand visibility and engagement
• Maintain consistent brand messaging across all marketing channels

Qualifications

• 4–7+ years of experience in digital marketing with a focus on paid media and performance marketing
• Proven track record of driving revenue growth and measurable ROI across campaigns
• Hands-on experience with:
• Google Ads (Search, Display, YouTube, PMax)
• Meta Ads Manager (Facebook & Instagram)
• TikTok Ads Manager
• Strong background in campaign strategy, budget management, and performance optimization (ROAS, CPA, CAC)
• Experience leveraging analytics tools (Google Analytics, dashboards, attribution platforms) to inform decision-making
• Ability to translate data into actionable insights and continuously improve campaign performance
• Strong communication skills with the ability to collaborate across marketing, sales, and external partners
• Experience in CPG, retail, or eCommerce preferred
• Bachelor’s degree in Marketing, Business, or related field is a plus

Comp & Benefits

💰 Salary (Base): $65,000 – $85,000

• 🎯 Annual Bonus: KPI-driven performance bonus
• 🌴 DTO: Unlimited (manager-approved) paid time off
• 📈 401(k): 6% company match
• 🏥 Health Insurance: 90% company-paid
• 👁️ Vision & Dental Insurance
• 🚗 Mileage Reimbursement