Associate Brand Manager
Indexed description
We are looking for an Associate Brand Manager to help lead our marketing efforts on iconic brands such as Dr Pepper®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE Hydration®, among others. You will have the opportunity to work on brands that are loved by millions of consumers, and your strategic thought leadership and ability to work with diverse teams to develop and execute marketing plans will help these brands expand their leadership positions.
This role is based at the KDP headquarters in Frisco, Texas. Relocation to Greater Dallas, TX area is required with 10%-15% travel.
What You’ll Do:
Our Associate Brand Managers are future general managers and marketing leaders, serving as individual contributors who are responsible for balancing present performance with a future growth mindset. The person in this role will have a challenger mindset, a bias for action, and a passion for bringing new ideas to life. In this role, you will:
- Learn to place the consumer at the heart of strategy and leverage insights, data, and sound business judgement to build tactical plans that support growth priorities
- Build upon your passion for data and analytics to provide timely business diagnostics, measure progress against growth goals, and provide actionable recommendations and optimizations
- Lead initiatives and marketing programs you help design by partnering with A-list agencies and top notch cross functional talent
- Partner with communications and insights teams to inform, build, execute and measure world class integrated marketing communications
- Be the face of your brand, championing your growth initiatives rooted in consumer needs and keen business expertise
- Actively manage significant investment budgets with a voice in how resources are allocated to achieve growth objectives
- Salary Range: $76,400 - $128,000
- Actual placement within the compensation range may vary depending on experience, skills, and other factors
- Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
- Annual bonus based on performance and eligibility
- Bachelor’s Degree required; MBA is preferred
- At least 3 years of brand marketing or brand management experience. CPG/Beverage experience from a Fortune 500 CPG company preferred.
- A general manager mindset where you exhibit data influenced decision making and measurement
- Exceptional team leader with a commanding presence and an ability to influence across functions, leadership levels and customer teams
- Proven ability to operate in a fast-paced environment, reacting with sound judgement and often without specific direction
- Expertise in developing and implementing brand strategies based on consumer insights, market data, category trends, and the competitive environment
- Proficient at flexing between strategic planning and tactical planning
We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to [email protected] in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.
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