D2C Digital Marketing Manager (m/f/d)

At Looops , we Looops all-natural home fragrances. Candles, diffusers, and oils—handcrafted in our studio Elixhausen. Our products have character. Calm, authentic, tangible.

As a D2C (Direct-to-Consumer) brand, we connect directly with the people who live with our scents—without any middlemen. You’ll bring our ethos to the digital space: primarily on social media, but also in newsletters, Google campaigns, and our online shop. With content and a presence that doesn’t need to be loud to make an impact. As part of a team, through collaboration—and with a focus on what truly resonates.

What to expect

• Social Media with a Purpose
• Instagram, Facebook, Pinterest, LinkedIn, TikTok—you’re familiar with these platforms and know how they work. You’ll be responsible for our organic presence and paid campaigns—from concept and analysis to optimization.

• Campaigns that deliver results
• You’ll help drive performance—especially in Google Ads. You’ll analyze data, understand what it means, and make effective adjustments—all with a focus on the people who Looops —or come back to it.

• Newsletters that resonate
• You’ll work with the team to develop and write our newsletters—in a calm, inspiring way that connects with people. You’ll contribute ideas and find topics that bring people together.

• An Online Store as an Experience
• You’ll help manage our online store—handling content and structure while always keeping SEO and conversion rate optimization in mind. You’ll design user journeys and craft content that’s engaging and resonates with visitors.

• Text and Design with a Knack
• You create content that aligns with our values, our topics, and the people we’re reaching. You blend text and design into clean, cohesive formats and turn clicks into experiences—for our digital presence, but above all for our users.

• A well-coordinated team by your side
• You’ll be part of a small, focused team—with a clear direction, open communication, and room for growth. New ideas are always welcome. Taking initiative is a given.

What you bring

You understand what moves people – and what creates impact. You think strategically, work with focus – and are open to new ideas.

You have the technical skills:

• a completed vocational training program or college degree—e.g., in marketing, communications, e-commerce, or business administration
• Several years of experience in digital marketing—ideally with a focus on social media marketing
• a firm understanding of SEO, CRO and data-based work
• Experience with Google Ads, Meta Business Manager, Pinterest & Co.
• a fine feel for text - in German and English. You like to play with words until you get them right.
• an eye for design - especially when it comes to social creatives and visual content on the website
• Know-how in Klaviyo, Google Analytics and Tracify - or find your way in quickly if you don't know something
• Ideally experience with Shopify

And personally:

• Enjoyment of design, language and atmosphere
• A steady gaze - even when things are moving fast
• Want to get involved - and take on responsibility
• Openness to collaboration - and the ability to think ahead independently
• a genuine interest in what Looops .

What you get

You work for a brand that operates quietly – and gives you space to contribute. With responsibility, trust, and a supportive environment.

• A brand where you can get involved and realize your potential - natural, high-quality and with attitude
• A small team in which your work has a visible impact - you help shape things instead of just working through them
• Direct contact with the management - short paths, joint decisions
• Room for responsibility - and for new ideas
• Free lunch every day – healthy, high-quality, and shared
• Discount on all Looops
• Flexible way of working - home office possible on a daily basis
• An easily accessible workplace with bus connections and a parking lot
• An annual salary starting at EUR 45,000 gross (full-time) – with willingness to pay above market rate depending on experience

If you recognize yourself:

If this sounds like you, we look forward to receiving your application.

Please send us a brief message telling us why you’d be a good fit for us—and what Looops you about Looops .