Digital Marketing Manager

At efex, no two days are the same. You’ll take ownership of our entire digital performance marketing ecosystem, driving pipeline growth, optimising conversion, and building a modern, data-led growth engine that directly impacts revenue.

This isn’t a traditional marketing role. It’s about owning outcomes, not just activity.

Who We Are

With over 20 local branches supported by a strong national presence, efex is one of Australia’s leading IT managed services providers. We deliver right-sized solutions in IT, print, and communications that help businesses run smarter, simpler, and more efficiently.

Our culture is approachable and business-focused: we speak in plain language, build real relationships, and always put people first—our clients and our team.

The Role

Based in Sydney CBD, you’ll design, build and optimise efex’s digital demand generation engine - owning everything from channel performance to martech, funnel analytics, and conversion optimisation.

You’ll work closely with marketing, sales, and external partners to translate strategy into measurable pipeline growth, ensuring every campaign, channel, and touchpoint drives commercial outcomes.

What You’ll Be Doing

Own demand generation & digital performance

• Build and execute multi-channel campaigns across all digital channels
• Develop lead nurture programs and conversion pathways aligned to target accounts, verticals & customer journeys
• Translate campaign strategy into channel objectives, plans, budgets, audience targeting and execution
• Continuously test, optimise and scale campaigns to maximise ROI

• Own, maintain and continuously evolve the martech stack
• Own tracking, data, and information integrity across platforms
• Drive integration with Salesforce and marketing automation workflows
• Build a reliable attribution and reporting framework to support decision-making

• Own performance reporting, dashboards, and conversion analysis
• Identify bottlenecks and optimise user journeys, landing pages and campaign flows
• Turn data into actionable insights that improve pipeline quality and efficiency

• Manage website performance, CRO and user experience improvements
• Enhance key conversion journeys across landing pages and content hubs

• 5 - 8+ years in B2B digital marketing, demand generation or performance marketing
• Experience in IT, MSP, tech or complex services environments highly regarded
• Strong across performance marketing channels, remarketing, email nurture and CRO
• Hands-on experience with Salesforce and Salesforce Marketing Cloud (essential)
• Hands-on with tracking, tagging, CRM integrations and marketing automation
• Confident working with data, dashboards and funnel analytics
• Commercially minded - focused on outcomes, not just activity
• Strong stakeholder management across sales, marketing and external partners

• Own the full digital growth engine - strategy through to execution and optimisation
• Real commercial impact - directly influence pipeline, revenue and business growth
• Build something, not just manage it - shape systems, processes and performance
• Career growth opportunities - progress into senior marketing or commercial leadership roles
• Sydney CBD location - work at the heart of our national operations

• Competitive salary: we reward performance and results
• Supportive, down-to-earth culture: collaboration and respect are at the heart of efex
• Birthday leave: enjoy your special day off on us
• Wellbeing leave: take up to two days from your personal leave each year to focus on your wellbeing

Please note: all shortlisted candidates will be required to undergo a National Police Check as part of the recruitment process.