Senior Partner Marketing Manager

At deepset, we’re making sovereign AI accessible to every organization. With Haystack, thousands of developers build advanced AI applications, while our Enterprise platform helps teams scale across use cases, users, and environments. We’re remote-first, flexible, and built on trust and ownership. You’ll work alongside strong technical talent, take on meaningful challenges, and help turn complex AI into solutions that are practical, reliable, and ready for the real world.

Why deepset

At deepset, we’re on a mission to make custom AI solutions accessible to every organization. With Haystack, thousands of developers build advanced LLM applications every day, while our Haystack Enterprise Platform helps companies turn large language models into business value. We’re remote-first, flexible, and built on a culture of trust and ownership. You’ll collaborate with top-tier tech talent, tackle meaningful challenges, and help transform complex AI into solutions that are simple, powerful, and ready for the real world.

What You Will Do

• Own and execute deepset’s partner marketing strategy across global SIs, technology ISV partners, and regional partners
• Lead partner launches, certifications, and strategic announcements
• Design and run joint GTM partner programs that drive awareness, thought leadership, enablement, and pipeline
• Create partner-ready assets such as co-branded decks, solution briefs, case studies, reference architectures, and sales enablement materials
• Curate, organize, and run partner specific events such as conference exhibition and speaking, roundtables, and meetups
• Work closely with Sales, Customer Success, and Partner Managers to support priority accounts and partner-led deals
• Track partner marketing impact, including increased mindshare, pipeline contribution, and ROI

• 5+ years experience in B2B partner, alliances, or field marketing
• Fluent German language skills
• Experience in enterprise AI, developer platforms, data, or infrastructure
• Successful partner collaboration within public sector, defense, regulated industries, or complex enterprise buying cycles
• Strong experience materializing impact with SIs and ISVs
• Strong storytelling and messaging skills that bridges complex technical subjects with business buyers
• Proven ability to plan and run joint GTM programs supporting enterprise sales cycles
• Collaborative, structured, and thrives in a fast-moving scale-up

• Experience in or adjacent to Sovereign AI within regulated industries and government

• Remote-first setup with flexible hours & tech of your choice
• 30 days vacation + extra days for family sick leave
• Competitive salary & stock options for every team member
• Monthly sports allowance
• Annual learning & development budget
• Monthly team socials & in-person meetups
• Dog-friendly Berlin HQ

Founded in 2018, deepset builds open and enterprise-grade tools that help teams build AI with purpose. From Haystack, our open-source framework, to the Haystack Enterprise Platform, we give developers and organizations the building blocks to solve complex, high impact challenges with AI with full control, transparency, and sovereignty. Backed by GV and Balderton, we’re growing the world’s production AI community and customer base solving challenges too critical to get wrong.

‍Visit us to learn more: deepset Website | Haystack Website | GitHub | Linkedin | X deepset (Twitter) | X haystack (Twitter)