Marketing Manager, Benelux

Position Overview

The Marketing Manager, Benelux, will be responsible for shaping and executing the local Healthcare Professional (HCP) and consumer marketing strategy across the Benelux region. This role plays a critical part in accelerating both patient acquisition and patient retention, ensuring strong and sustainable growth throughout the region. The successful candidate will contribute to the development of both short- and long-term strategic plans and champion best‑practice processes to enhance efficiency, consistency, and excellence in execution.

Based within the UK & Benelux Marketing team, this position reports to the Head of Marketing and includes line management responsibility for the Benelux Marketing Specialist. The role requires close collaboration with a broad range of internal and external stakeholders, including International Marketing, Sales and Inside Sales teams, Legal, Clinical Education, Medical, Regulatory, and agency partners.

Responsibilities

• Maintain an excellent understanding of the insulin pump, CGM, & hybrid closed loop market across the Benelux region; including motivations of Key Players (HCP, Patient, Payer), and identifying market development and demand generation opportunities
• Accountable for developing and executing the HCP and consumer marketing strategies and annual marketing plans for the Benelux region
• Partner with the UK HCP and Consumer Marketing Managers on regional marketing initiatives and campaigns
• Act as the liaison for International Marketing, Field Sales teams, Medical Affairs, Clinical Education and Market Access teams
• Accountable for leading and managing the HCP and consumer event and sponsorship strategy throughout the region including third party vendor management
• Accountable for managing and executing the relationship and co-promotional opportunities with our Partner’s local marketing counterparts
• Relationship management of local Omnipod ambassadors
• Work with internal partners and external agencies to develop and support social media, PR, digital, sales and educational assets and activities
• Responsible for MLR review of local marketing collateral and management of translations
• Support Medical Mail Order activities in the Netherlands

Required Leadership & Personal Competencies

• Energetic and transparent leader who fosters a culture of customer focus, innovation, collaboration, and high performance
• Strong communication and relationship‑building skills, with proven ability to influence and align cross‑functional stakeholders
• Takes ownership and accountability for projects, driving programmes to deliver on time and within budget
• Highly organised, with strong planning skills and the ability to manage multiple complex projects simultaneously
• Data‑driven decision‑maker, able to analyse performance and optimise impact
• Strong prioritisation skills, focusing resources on initiatives that deliver the greatest business value
• Self‑starter and team player who thrives in dynamic, fast‑changing environments

Education And Experience

• Bachelor's Degree in Marketing/Business/Engineering/ Science or equivalent experience is preferred
• Relevant experience of HCP and consumer marketing in the healthcare industry
• Relevant experience of working within the diabetes field is preferred
• Fluent in English and Dutch, French is a bonus
• Experience working with Veeva Vault and/or Salesforce would be an asset
• Versed in MS Office package (including excellence in PowerPoint), Adobe and database applications
• Understanding of the EU Med Tech promotional guidelines for healthcare professionals and direct to consumer is a bonus

Additional Information

• The position is eligible for hybrid working arrangements, based in Netherlands or Belgium
• Travel is estimated at 25% but will flex depending on business need

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

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