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Apprentify Linkedin · Posted 1mo ago

Senior Account Manager (HF1333988)

Birmingham, Birmingham, United Kingdom

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Indexed description

Senior Account Manager

Location: Birmingham / Hybrid

Salary: £38,000 + Commission

About The Role

An established UK IT distributor is seeking an experienced Senior Account Manager to lead and grow a portfolio of high-value reseller partners. This is a strategic role with full ownership of key accounts, focusing on long-term revenue growth, share-of-wallet expansion, and account reactivation.

You will operate as a trusted advisor to your partners, leveraging strong commercial insight, vendor expertise, and internal collaboration to deliver sustainable growth across hardware and services.

Key Responsibilities

  • Own and develop a portfolio of strategic reseller partners, including MSPs, VARs, and IT e-tailers
  • Identify and execute growth opportunities through detailed account planning and share-of-wallet analysis
  • Drive revenue through upselling, cross-selling, and switch-selling, with a strong focus on margin
  • Position and champion the full product and services portfolio to deliver multi-solution outcomes
  • Maintain advanced vendor and market knowledge to support consultative, value-led selling
  • Take accountability for accurate forecasting, pipeline health, and revenue delivery
  • Provide detailed weekly pipeline and performance reporting to senior stakeholders
  • Ensure consistent and high-quality CRM usage, with real-time updates on all activity
  • Oversee complex quote management, balancing speed, accuracy, and profitability
  • Manage the end-to-end sales lifecycle, ensuring orders are delivered.
  • Build and maintain strong, multi-level relationships within partner organisations
  • Lead structured engagement including QBRs, strategic planning sessions, and face-to-face reviews
  • Act as a senior point of contact for escalations, issue resolution, and commercial discussions
  • Collaborate closely with internal sales, purchasing, support, and finance teams
  • Proactively communicate vendor promotions, strategic initiatives, and market opportunities

Essential Skills And Experience

  • Significant experience in IT account management or internal sales within distribution or the reseller channel
  • Proven track record of managing and growing high-value or strategic accounts
  • Strong commercial acumen with consistent achievement of revenue or GP targets
  • Deep understanding of IT hardware and services
  • Excellent communication, negotiation, and relationship-building skills
  • Highly organised, with the ability to manage multiple priorities and long sales cycles
  • Advanced CRM proficiency and data-driven approach to account management
  • Strong knowledge of the UK IT channel and reseller business models
  • Experience contributing to sales strategy or mentoring junior team members
  • Comfortable working in a performance-driven, fast-paced environment

Requirements

  • Strategic, proactive, and commercially focused
  • Confident senior stakeholder manager
  • Analytical with strong problem-solving capability
  • Adaptable and resilient, with a leadership mindset

What’s On Offer

  • Hybrid working model
  • Competitive salary with performance-based incentives
  • Ownership of strategic accounts with clear growth potential
  • Collaborative, professional sales culture with scope for progression

We believe diversity makes us stronger and more innovative. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
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