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Content Strategist

Grand Haven, Michigan, United States

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Job Description

Content Strategist

Location: Grand Haven, MI

  • Remote

Company: Evenbound

About Us: Evenbound is a growth marketing agency specializing in HubSpot, digital transformation, and marketing strategy. We empower clients and team members to reach their full potential by creating and growing end-to-end solutions on HubSpot. Our ideal clients are B2B industrial and technology/SaaS organizations.

What You'll Do

As a Content Strategist, you will lead content direction, drive performance, and ensure clients' content efforts translate into measurable business outcomes. This client-facing role blends strategic thinking, performance analysis, and content expertise.

Responsibilities

  • Develop comprehensive content strategies for clients (topic clusters, content calendars, distribution plans).
  • Write monthly blogs, email newsletters, social media content, and website copy.
  • Advise clients on content direction, priorities, and performance.
  • Measure content performance using key metrics and report insights.
  • Conduct market research and competitive analysis.
  • Apply keyword strategy, search intent optimization, and AEO/SEO best practices.

Qualifications

  • 3–5 years of experience in content strategy, AEO/SEO, or digital marketing.
  • Proven experience developing and executing content strategies that drive measurable results.
  • Strong understanding of AEO/SEO, keyword research, and search intent.
  • Experience analyzing content performance and translating data into actionable insights.
  • Strong client-facing communication and consulting skills.
  • Ability to think strategically while guiding execution.
  • Experience in a B2B or agency environment preferred.
  • Potential for advancement into a senior position with people management.
  • Industrial B2B experience is a plus.

Benefits and Perks

  • Health + Dental Insurance
  • Bonus Program
  • Flexible work time
  • Generous PTO (18 Vacation Days, 16 Paid Holidays + your birthday off!)
  • 401(k) with company match
  • Company-paid short-term disability
  • Voluntary long-term disability + life insurance
  • Remote work flexibility
  • Regular team meet-ups (camping, ski trips, conferences)

Tech Stack

  • HubSpot CRM
  • Google Workspace
  • Google Ads
  • Google Analytics
  • Slack
  • Rocketlane
  • PandaDoc
  • LucidChart
  • Zoom
  • Fathom
  • AI Stack: ChatGoogle Gemini, Notebook LM, Claude, Chat GPT
  • Apollo
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