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LANXESS Linkedin · Posted 23d ago

Global Product Marketing Manager – Flame Retardants

Panama

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Are you a strategic marketer with a strong commercial mindset and a passion for driving growth in global markets? We’re looking for a Global Product Marketing Manager to lead the marketing strategy for our plasticizers and specialty additives portfolio, partnering closely with Sales, Application Technology, and customers worldwide.


This is a partially remote role offering flexibility while maintaining strong collaboration with global teams and customers.

What You’ll Do:

Global Marketing Strategy

  • Develop and execute global marketing strategies that strengthen product positioning, deepen customer intimacy, and drive sustainable market development.
  • Build a deep understanding of target markets, applications, and key success factors.

Pricing & Profitability

  • Apply and continuously refine data-driven pricing strategies to optimize profitability.
  • Leverage existing tools to ensure margin targets are achieved across product lines.

Portfolio & Market Analysis

  • Manage product portfolio strategy and conduct market and competitive analysis.
  • Identify growth opportunities and enable customer-driven innovation in collaboration with Sales and Application Technology.

Contract Management & Negotiations

  • Oversee contract creation and administration.
  • Support Sales in customer negotiations to ensure commercially sound and profitable agreements.

Market Presence & Customer Engagement

  • Participate in customer visits, trade shows, industry associations, and promotional activities.
  • Build and maintain strong relationships with key accounts and internal and external stakeholders.

Forecasting & Business Planning

  • Prepare short-, medium-, and long-term forecasts to support accurate business planning and decision-making.

What You Bring:

  • MBA or degree in Chemistry (preferred)
  • Experience with Bromine (preferred)
  • 5–10 years of relevant experience in global or multinational organizations
  • Strong proficiency in Microsoft Office, especially Excel and PowerPoint
  • Analytical, entrepreneurial mindset with strong commercial acumen
  • Deep understanding of financial KPIs, marketing strategy, and pricing methodologies
  • Excellent communication and presentation skills across diverse stakeholder groups
  • Proven ability to build relationships and negotiate effectively at all organizational levels
  • Willingness to travel approximately 20%

Why Join Us?

  • Strategic, high-impact role with global visibility
  • Partially remote work environment with flexibility
  • Opportunity to shape portfolio growth and customer-driven innovation
  • Collaborative, cross-functional culture in a global organization

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