Marketing Manager

Position: Marketing Manager

Objective: The Marketing Manager is responsible for executing marketing initiatives that grow awareness and engagement on the Sale Here platform across three key audiences: shoppers, reviewers, and brands — working under the direction of marketing leadership.

Responsibilities

Area 1: Attracting Shoppers & Reviewers (B2C)

• Execute Brand Awareness campaigns to introduce the platform to the general public
• Plan and run Performance Marketing campaigns across Meta Ads, TikTok Ads, and Google — manage budget, optimize, and report performance
• Implement the Content Plan to keep the platform engaging, relevant, and relatable
• Run day-to-day Social Media operations — posting, community management, and growing organic reach
• Coordinate with Influencers / KOLs to attract reviewers to the platform
• Execute campaigns that encourage users to write reviews and share experiences

Area 2: Supporting Brand Credibility & B2B Acquisition

• Help produce Case Studies and Success Stories from brands using the platform
• Coordinate and run Events, Webinars, and Roadshows for brand partners
• Support the production of Thought Leadership Content (Insight Reports, Whitepapers, Industry Data)
• Manage assets in the B2B Content Funnel (Awareness → Interest → Decision)
• Work with the Sales team to prepare Marketing Materials supporting deal closing

Area 3: Brand Image & Identity

• Ensure all communications follow the platform's Brand Identity (Tone of Voice, Visual Direction, Brand Personality)
• Coordinate PR activities and maintain relationships with media contacts
• Monitor online reputation and respond/escalate appropriately
• Support Community Brand activities so users feel a sense of belonging
• Apply the Messaging Framework consistently across all channels

Qualifications

✔️ 3–5 years of experience in Marketing

✔️ Hands-on experience in both B2C and B2B Marketing (B2C as primary)

✔️ Solid skills in Performance Marketing, Content Execution, Social Media, Influencer Coordination, and Event Operations

✔️ Working knowledge of Data Analytics & Campaign Reporting (GA, Meta Insights, TikTok Analytics)

✔️ Balance of Creative and Analytical thinking — understands consumer behavior and can interpret campaign metrics

✔️ Able to manage multiple projects simultaneously and collaborate cross-functionally (Sales, Design, Content)

💰 Estimated Salary: 40,000 – 60,000 THB / month