Brand Manager - CPG + Retail

Our retail client in Salt Lake City is hiring a full-time Brand Manager to join their team! This is a hybrid position, in office 3 days/week (Tues-Thurs). Must have experience working with a well-known CPG or retail brand to be considered.

Relocation will be provided to the Salt Lake area for the right candidate.

This role is perfect for a passionate and creative brand builder with big ideas. This is a highly strategic role that will focus on growing the value of the brand through new creative ways and programs. This person will own and lead relationships with the agency of record and insights agencies to create new and exciting brand campaigns that will attract new consumers and retain existing ones, in addition to enhancing our Consumer Value Proposition.

RESPONSIBILITIES:

• Manage & Execute Brand Strategy, Positioning & Standards
• Manage agency & vendor relationships and budget reconciliations
• Develop an Actionable Insights Strategy & Program
• Develop Brand Campaigns and advertising & marketing creative assets with marketing agency
• Manage External & Internal Brand Communications
• Innovate and create organic social calendar and posts. Manage and grow Community ManagemenT with marketing agency while working with the Brand Marketing Team to integrate and activate teams initiatives and goals
• Manage and optimize SEO with marketing agency
• Manage, optimize and grow ROI of PPC program with Marketing Agency
• Proactively partner with, motivate, create advocacy for and collaborate with the Brand Marketing Team and greater Marketing Team on other team members' initiatives
• Lead the organization through annual brand planning
• Update, monitor and action brand KPIs
• Assess, recommend, manage and create a new strategy for Brand Licensing Agreements

REQUIREMENTS:

• 7+ years of professional marketing experience within a Fortune 500 brand or a new innovative brand
• Bachelor's Degree in Marketing or similar business related field
• Performing consumer and customer segmentation and persona building
• Creating clear, effective and detailed agency briefs to ensure efficient execution
• End-to-end experience managing creative production execution with agencies
• Delivering sophisticated projects by collaborating with and delivering through others
• Managing medium to large marketing agency relationships
• Creating new strategies and implementing them to deliver results
• Managing sponsorships and extracting maximum value from them
• Engaging and collaborating with franchisees/distributors
• Creating effective and engaging brand communications to consumers, customers and internal stakeholders

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

• Medical Insurance
• Vision Insurance
• Dental Insurance
• Paid Time-Off
• 401(k) Retirement Plan with match
• Educational Reimbursement
• Parental Bonding Time
• Performance Bonus
• Retirement Contribution
• LTI Options
• Adoption Reimbursement

Email Your Resume In Word To
[email protected]
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Lauren Madden - Recruitment Strategist

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 04/08/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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