Marketing Specialist

Role Description: Marketing Specialist

Location: Hybrid (Frederick, MD)

Department: Marketing

Reports to: Marketing Director

About KTL Solutions

For more than 25 years, KTL Solutions has been the trusted Microsoft partner that mid-market businesses turn to when they need real results, not just technology. We help organizations across healthcare, distribution, nonprofits, and the Defense Industrial Base modernize with Microsoft Dynamics 365, Azure, managed IT services, and CMMC/NIST compliance solutions.

We're a tight-knit team of consultants and technologists based in Frederick, MD, and we've spent decades earning a reputation for delivering on our promises. We're growing our marketing engine to match the momentum of our business, and we need a sharp, driven Marketing Specialist to help tell that story.

Why This Role Is Different

You won't be a cog in a giant marketing machine. At KTL, you'll be a key player on a lean team where your work is immediately visible to your colleagues, your leadership, and the market. You'll own social media, support campaigns, and help us show the world what 25 years of Microsoft expertise actually looks like in action.

We're also actively integrating AI into our marketing workflows and building out our SEO and GEO strategy, so this is a role where you'll grow your skills alongside the business, not just execute the same playbook on repeat.

What You'll Do

Social Media Management

• Own day-to-day management of LinkedIn and other key platforms
• Plan, schedule, and publish content aligned to campaigns, events, and business priorities
• Monitor engagement and optimize content to drive awareness and lead generation
• Track performance and surface insights to continuously improve reach and conversions

SEO, GEO and AI-Driven Marketing

• Support and evolve our SEO and GEO strategy to improve website visibility
• Optimize content including blogs, landing pages, and web copy for search performance
• Use AI tools to accelerate content creation, research, and campaign execution
• Stay ahead of AI marketing trends and bring ideas that improve efficiency and results

Campaign Support and Lead Generation

• Execute marketing campaigns across email, social, and web channels
• Assist with email campaigns, landing pages, and nurture programs that convert leads
• Track and analyze campaign performance to sharpen lead generation strategies

Partner and Co-Marketing

• Execute co-marketing campaigns with Microsoft and other partners to drive joint pipeline
• Coordinate deliverables including emails, social posts, landing pages, and webinars
• Support partner initiatives that expand KTL's reach and generate new opportunities

Events and Webinars

• Own end-to-end execution of trade shows, industry events, and webinars
• Manage logistics including registration, materials, and post-event follow-up
• Maximize event ROI through strong execution and lead nurturing

Content and Collaboration

• Contribute to blogs, case studies, and marketing materials that fuel demand generation
• Partner with internal consultants and subject matter experts to bring technical expertise to life in content

What You Bring

• 2 to 4 years of marketing experience, B2B or technology preferred
• Experience managing social media and supporting events
• Solid understanding of SEO fundamentals with a drive to grow
• Comfort using AI tools in marketing workflows
• Strong organizational and project management skills
• Familiarity with CRM and email marketing platforms
• Excellent written and communication skills

Bonus if you have:

• LinkedIn marketing and analytics experience
• Experience supporting or running webinars and live events
• Exposure to Microsoft technologies or the Microsoft partner ecosystem
• Hands-on experience with SEO tools or content optimization platforms
• Interest in regulated industries, cybersecurity, or compliance (CMMC/NIST)

Compensation and Benefits

• Salary: $70,000 to $80,000 based on experience
• Comprehensive health benefits
• 401(k) with company matching
• Flexible hybrid work schedule (Frederick, MD)
• Paid certifications, training, and professional development
• Mentorship and real career growth on a team that has been doing this for 25 years

Equal Opportunity Employer

KTL Solutions is an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace and consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. Applicants must be authorized to work in the United States. Visa sponsorship is not available for this position.