Public Relations Manager, APAC / Japan

We are seeking a seasoned Public Relations Manager to join Xsolla's Global Marketing team. The successful candidate will support and contribute to the planning, execution, and measurement of PR & Media Relations Campaigns in the Asia-Pacific region, fostering a favorable image of the company among employees, clients, partners, influencers, industry leaders, and gamers within the region.

Requirements

• Foster relationships with Tier 1 and local media outlets and partners across Japan, South Korea, Southeast Asia, and the broader APAC region.
• Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics.
• Develop a strategic media relations plan to secure high-profile placements in print, broadcast, and online media across Japanese- and English-language outlets, with additional coverage in regional games, fintech, and web3 events.
• Assist in coordinating all public relations activities, including event logistics and speaking opportunities at key regional games, fintech, and web3 events.
• Collaborate closely with the integrated marketing manager to create engaging content for audiences across traditional and new media platforms, with sensitivity to regional cultural norms and platform preferences.
• Utilize existing media relationships and cultivate new contacts within the business, technology, and gaming industry media across the APAC region.
• Manage media inquiries and interview requests.
• Craft content for press releases, bylined articles, and presentation scripts.
• Continually evaluate opportunities for partnerships, sponsorships, and advertising within the region's gaming and entertainment ecosystem.
• Establish relationships with thought leaders, industry associations, and gaming ecosystem stakeholders to increase industry awareness across APAC.
• Keep abreast of industry trends affecting clients and the APAC gaming market, and make appropriate recommendations regarding the communication strategy surrounding them.
• Engage in content creation focusing on though leadership, creativity, and maintaining a content bank of editorial ideas aligned with regional market plans.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Tuition Reimbursement
• Relocation Assistance

Originally posted on Himalayas