Merchandise Concept Manager (Trade Marketing)

2 Vacancies

• Merchandise Concept Team Lead - Fresh Food 1 position
• Merchandise Concept Manager - Health/ PET 'N ME 1 position

Key Roles and Responsibilities:

• Drive the end-to-end creative process, from ideation to implementation, of new merchandise concepts for assigned product categories, including strategic direction, branding, business models, and category strategies.
• Develop tailored merchandise strategies, store layouts, and category tactics to meet customer needs and enhance value by store format.
• Lead the development and evolution of merchandise concepts using insights from global and local market trends, customer behavior analysis, and competitive benchmarking.
• Monitor P&L performance, ensuring sales and profit optimization for assigned categories through category management processes such as range management, assortment selection, and space optimization.
• Utilize customer insights, basket analysis, and data-driven decision-making to deliver the highest sales and operational efficiency for each product category.
• Collaborate with cross-functional teams, including concept commercial and communication teams, to create and execute a robust commercial strategy.
• Ensure operational excellence and seamless execution of new merchandise concepts across all stores.
• Lead category-specific projects, driving strategy and execution with agility while managing all details with precision.

Qualification:

• Bachelor’s or Master’s Degree in Marketing, Business Administration, or a related field.
• At least 5 years of experience in product or category marketing/branding in the food retail (supermarkets, convenience stores) or FMCG industries.
• Comfortable working in a start-up-like environment with the ability to manage both high-level strategy and detailed execution with agility.
• Strong project management skills with an advanced capability to drive results.
• Excellent analytical skills combined with creative problem-solving abilities.
• Strong interpersonal, communication, and presentation skills.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Strong organizational and time management skills.
• Ability to work at the Central Chaengwattana Office Tower.