Senior Lifecycle Marketing Manager
Indexed description
Since our founding in 2019, we’ve grown into a diverse team of over 260 - working across Europe and the US, connected by a shared builder spirit and with our centre of gravity in Berlin. Along the way, we’ve:
- Cultivated a community of more than 650,000 active developers and builders
- Earned 188+ GitHub stars, making us one of the world’s Top 40 most popular projects
- Backed by top investors, from Sequoia’s first German seed to our SAP's recent strategic investment - bringing us to a $5.2bn valuation
We’re in a defining moment of an incredible journey. Come and build with us.
Missions
- Own lifecycle strategy across onboarding, activation, retention, and expansion. That means defining the stages, identifying the key moments, and setting the success metrics. Then building the programs to hit them.
- You'll design programs grounded in real usage data, behavioural signals, and customer patterns - not guesswork.
- Support expansion by building contextual lifecycle messaging that works alongside Sales and Customer Success.
- Experimentation is expected. You'll run structured tests across messaging, sequencing, timing, and segmentation, and use what you learn to improve continuously.
- Proven experience owning lifecycle or CRM programs at a B2B SaaS company.
- Hands-on experience with marketing automation tools. Customer.io experience is a strong plus.
- Data-driven: you know how to connect lifecycle programs to product usage, retention, and revenue outcomes
- Strong cross-functional collaborator. You can work with Sales, Product, and Engineering without losing momentum.
- You write clearly, think in systems, and ship things.
- Experience with PLG (product-led growth), open source, or freemium sales motions.
- Familiarity with workflow automation or developer tooling.
- Competitive compensation 💸 – We offer fair and attractive pay.
- Ownership 💪 – Our core value is to “empower others,” and we mean it—you’ll get a slice of n8n with equity.
- Work/life balance 🏖️ – We work hard but ensure you have time to recharge:
- Europe: 30 days of vacation, plus public holidays wherever you are.
- US: 20 vacation days, 8 sick days, plus public holidays wherever you are.
- Health & wellness 🩺 –
- Europe: We provide benefits according to local country norms.*
- US: Multiple low-premium, low-deductible medical plans with coverage for individuals and families—plus a no-cost premium HDHP option with a pre-seeded HSA—along with dental and vision coverage.
- Future planning 💰 –
- Europe: We provide pension contributions according to local country norms.*
- US: 401(k) retirement plan with a 4% employer match.
- Financial security 🛡️ –
- Europe: We provide benefits according to local country norms.*
- US: Company-paid short-term and long-term disability insurance, plus life insurance to support you and your loved ones.
- Career growth 📈 – We hire rising stars who grow with us! You’ll get €1K (or equivalent) per year to spend on courses, books, events, or coaching to level up your skills.
- A passionate team 🤩 – We love our product, and we prove it with regular hackathons where we see who can build the coolest thing with it!
- Remote-first 🌏 – Our team works remotely across Europe, with regular off-sites for team bonding. Some roles, like sales in the US, are hybrid—please check the job description.
- Giving back 🤝 – We're big fans of open source, and you'll get $100 per month to support projects you care about.
- AI enablement 🤖 – We believe in working smarter—everyone gets an unlimited AI budget to explore and use the best tools to boost productivity and creativity.
- Transparency 🙏 – We all know what everyone’s working on, how the company is doing—the whole shebang.
- An ambitious but kind culture 😍 – People love working here—our eNPS for 2024 is 94!
- Country-specific details are provided in your contract.
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