Head of Marketing

Northreach is a dynamic recruitment agency that connects businesses with top talent in financial services, fintech, and digital sectors. We specialize in providing a seamless recruitment experience for clients and candidates, fostering innovation and professional growth.

ABOUT THE COMPANY

A high-growth technology business delivering modern solutions to organisations operating in complex and regulated sectors. Following strong market adoption and continued commercial growth, the company is now scaling its go-to-market and brand strategy to support the next phase of expansion.

The business combines strong technical capability with ambitious growth plans and is building a leadership team capable of scaling a category-leading platform.

THE ROLE

• Own and build the marketing function across brand, demand generation, and GTM execution
• Develop positioning and messaging that clearly communicates complex solutions to commercial buyers
• Partner closely with Sales and leadership to drive pipeline and revenue growth
• Build scalable acquisition and content strategies targeting financial services audiences
• Establish reporting, attribution, and performance measurement frameworks
• Help shape the long-term commercial narrative of the business

KEY RESPONSIBILITIES

• Build and execute a multi-channel marketing strategy
• Drive inbound pipeline generation and campaign performance
• Refine brand positioning, messaging, and market differentiation
• Create targeted campaigns for technical and commercial decision-makers
• Partner with Sales to improve lead quality and conversion
• Oversee content strategy including thought leadership, customer stories, and product marketing
• Manage marketing analytics, reporting, and optimisation

REQUIREMENTS

• Experience leading marketing within SaaS, fintech, B2B technology, or regulated industries
• Strong background in demand generation and pipeline-focused marketing
• Experience marketing complex or technical products to commercial buyers
• Comfortable operating in high-growth or early-stage environments
• Strong understanding of positioning, messaging, and GTM execution
• Analytical mindset with strong commercial awareness

WHY JOIN?

• Opportunity to build a marketing function from an early stage
• Significant ownership and influence over brand and GTM strategy
• Direct exposure to founders and commercial leadership
• Equity opportunity with strong long-term growth potential
• High-impact role inside a scaling technology business

If you want the chance to shape the commercial narrative and growth engine of a scaling technology company, this is worth a conversation.