Head of B2B to Bruce Studios

Bruce Studios is on a mission to redefine how people train, recover, and feel good – every day.

With thousands of members and over 1,000 partner studios across the Nordics, we offer the most flexible way to stay active and well. And we’re just getting started. Now we're building a scalable B2B corporate wellness business – and we need a commercial leader to make it happen.

We're looking for a Head of B2B to own and grow Bruce Studios' B2B business from early traction to real scale. This role is located at our HQ at Kungsgatan in Stockholm.

Your mission

As Head of B2B, your mission is to help drive the growth of Bruce Studios’ B2B offering and make it a key part of our business. You'll own the full commercial scope of our B2B business – from sales and go-to-market to customer insight and product direction. You'll work in close collaboration with our CEO and lead a small but growing team.

You’ll own a broad scope across our B2B business. You’re energized by the combination of selling, leading, and building a team, and thrive in a role where you can shape both strategy and execution. You’ll work closely with the CEO in a tight collaboration around direction and priorities.

What You´ll Do

• B2B Sales: Own budget, pricing, and profitability. Lead and coach one B2B Sales Executive, with the team expected to grow with the business. Drive pipeline through both direct sales and AI-powered outreach. Report regularly to CEO on forecast and commercial performance.
• Product and customer: Act as primary commercial stakeholder for Aspire, our B2B corporate wellness platform. Translate customer and sales insights into product requirements in close collaboration with the Product Manager for Aspire and the Product/Tech team.
• Strategic Growth: Drive cross-functional initiatives to accelerate B2B growth: new channels, partnerships, and experiments in collaboration with the Growth team. You may also lead cross-functional projects at Bond Health Group level.
• Go-to-Market: Own the B2B GTM strategy, including industry events, client activation, and social selling and content on LinkedIn. Ensure alignment across Sales, Customer Success, and Growth.
• B2B Supply: Work with the Partner team to build and curate the studio and activity offering that makes Aspire relevant and competitive for corporate clients.

What We Want You To Bring

We’re looking for a commercially hungry, entrepreneurial, and self-driven person who thrives in an end-to-end ownership role – someone who builds structure, drives the agenda, and loves turning ideas into reality from scratch.

Experience & background:

• 4+ years of experience in B2B commercial roles – such as sales, business development, growth, or commercial strategy – preferably at a scale-up or early-stage company
• Proven track record of owning a number and delivering against it
• Some experience leading or coaching others – you don't need a long management track record, but you've been in a lead role before
• Experience building and scaling an area end-to-end, ideally has both built from scratch and optimized existing
• Relevant academic background, ideally from institutions such as the Stockholm School of Economics (Handelshögskolan)
• Fluent in Swedish and English. Another Nordic language is a plus

Strongly meriting:

• Experience selling to HR functions
• Background from fitness/wellness aggregators
• Experience from HR-tech, benefits platforms or B2B SaaS

As a person, you are commercially sharp – you know how to sell, prioritize, and close. You're a natural communicator who can win over both clients and internal stakeholders, and you're equally at home building the process from scratch as you are moving fast. You thrive in a close feedback loop with leadership: you take input, iterate, and still drive the agenda forward. Early-stage environments energize rather than intimidate you – you want real ownership and the chance to see your impact directly.

Our values at Bruce Studios

At Bruce Studios, our values guide everything we do - from how we work together to how we engage with our community.

• Own it – We take responsibility, make decisions, and follow through. We’re proactive, honest, and always learning from our mistakes.
• Be engaged – We’re all in. We respect each other’s time, stay curious, and continuously strive to improve.
• Be real – Authenticity is key. We communicate openly, support each other, and create a safe space where everyone can be themselves.
• Be adaptable – Change is constant, and we embrace it. We find solutions, stay flexible, and innovate together.
• Be bold – We challenge the status quo, take risks, and push boundaries while treatingeach other with kindness and respect.

Want to be part of a team that lives these values every day? Apply now.

What We Offer You

• Fully renovated top-floor office with terrace, located in central Stockholm
• 30 days of vacation
• Pension benefits
• We offer a hybrid setup, with the flexibility to work from home one day a week
• A welcoming company culture and supportive team
• A Bruce Studios Epic membership (yes, you get to workout too!)

How To Apply

Does this role sound like the right fit for you? Great – we’d love to hear from you!

Apply directly via Teamtailor by uploading your CV (in English or Swedish) and adding a short personal note about why you're excited about this opportunity and how you’d contribute to the team.

We value a diverse and inclusive workplace, and we warmly welcome applicants of all gender identities, ages, backgrounds, and abilities.