Marketing Executive cum System Admin | India

Role Overview

We are seeking a proactive and detail-oriented Marketing Executive who will be responsible for driving marketing initiatives, managing internal systems (CRM/BMME), and ensuring effective project planning and execution across marketing and operational activities.

This role requires a combination of marketing expertise, system discipline, and strong project management capabilities to ensure timely delivery, process efficiency, and business alignment.

Key Responsibilities

A. Marketing & Branding

• Plan and execute digital marketing campaigns across social media, email, and online platforms
• Manage company presence on LinkedIn, Instagram, and other relevant platforms
• Coordinate development of website, Advertisement contents, marketing materials, including brochures, presentations, and campaigns
• Support lead generation initiatives and align marketing activities with business targets
• Work closely with sales teams to support business conversion strategies
• Coordinate with external agencies/vendors for campaigns, branding, and events
• Ensure brand consistency across all channels

B. Content & Communication

• Create and manage marketing content, including posts, newsletters, and client communication
• Assist in preparing client presentations and proposals
• Ensure all communications comply with UAE regulatory and internal compliance standards

C. System / Software Administration

• Manage and maintain internal systems such as CRM / BMME platform requirements and coordination
• Generate MIS reports, dashboards, and business insights
• Coordinate with IT/vendors for system issues, enhancements, and automation

D. Project Management

• Develop project plans, timelines, and task allocations
• Track progress and ensure timely delivery of campaigns and initiatives
• Coordinate cross-functional teams (sales, operations, IT, external vendors)
• Identify risks, bottlenecks, and dependencies, and ensure proactive resolution
• Maintain clear documentation and reporting for all ongoing projects
• Ensure projects are aligned with business goals, compliance, and quality standards

E. Data & Reporting

• Track and analyse campaign performance and ROI
• Provide regular updates on lead generation, conversions, and engagement metrics
• Maintain high standards of data accuracy and reporting integrity

F. Compliance & Process Adherence

• Ensure all activities adhere to UAE regulatory and company compliance requirements
• Support implementation of secure data handling and communication protocols

Key Skills & Competencies

• Strong understanding of digital marketing and campaign execution
• Experience with CRM systems / insurance platforms (preferred)
• Solid project management and coordination skills
• Strong analytical and reporting capabilities (MIS, dashboards)
• Excellent communication and stakeholder management skills
• High level of attention to detail and process discipline
• Ability to manage multiple priorities and deadlines effectively
• Working knowledge of tools like Canva, Excel, or project tracking tools is an advantage

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or related field
• 2–4 years of experience in marketing / operations / project coordination
• Experience in insurance or financial services industry (preferred)

Key Performance Indicators (KPIs)

• Campaign execution and lead generation performance
• Social media engagement and brand visibility
• Project delivery timelines and execution quality
• System (CRM/BMME) usage, data accuracy, and reporting efficiency
• Cross-team coordination and process adherence