Social Content Producer

Company Description

Roxberry is the better-for-you fizz for kids—from a galaxy not so far away and an aisle right down the street. Made with real fruits and veggies, Roxberry is the first modern soda for kids and the drink parents can finally say “yes” to. Founded by local, Columbus parents, Roxberry is on a mission to bring families together with a fruitastic, vegetablicious drink kids love and parents feel good about.

Role Description:

We're looking for a hands-on Social Content Producer to own daily content creation across TikTok and Instagram. You’ll be in the trenches shooting, editing, and publishing native content every single day. If you love being the one who actually makes things happen (not just directs others), this is for you.

This is a contract-to-hire opportunity with potential for performance-based incentives tied to hitting key milestones. We move fast, iterate constantly, and expect you to bring the same energy.

What We're Looking For:

• Someone who shoots and edits their own content — no handoffs, no waiting
• A natural hook writer who instinctively knows how to stop a scroll
• Comfortable with fast feedback loops and rapid iteration
• Self-starter who can fill a content calendar without much hand-holding and proactively looks for shooting opportunities before the pipeline runs dry
• Embraces AI tools to move faster, work smarter and get more out of every piece of content
• Platform fluency: you live on TikTok and Instagram and know the nuances of each
• Strong sense of native formats — CapCut, Reels, trending audio, transitions, text overlays
• Comfortable on camera and behind it
• Able to coordinate photo and video shoots — logistics, talent direction, and on-site execution
• Located in or around Columbus, Ohio, or willingness to travel to office 2-3x/week

Note: We are not looking for a Creative Director or strategist. This role is for someone who thrives in execution.

Nice to Have:

• Experience growing a brand or personal account organically
• Familiarity with lo-fi, documentary, or "found footage" aesthetic content
• Basic understanding of how to read analytics and identify winning content
• Comfort with fast-paced, startup-style environments
• Enjoys working with kids

Experience & Qualifications: We're open to a range of experience levels for the right candidate:

• 1-4 years of hands-on content creation experience (brand, agency, creator side)
• Portfolio or active social presence that shows your shooting and editing chops
• No degree required, show us your work

How to Apply:

• A brief note on your experience and what kind of content you make best
• Your portfolio or links to content you've created
• Answer: If you had 1 Roxberry can, an iPhone and 2 hours, what 3-5 videos would you make? Pitch us the concept (hook, format, vibe). A few sentences are all that's needed.

We read every application. If your work stops our scroll, we will be in touch.