Director, Marketing Technology & Operations

Function: Marketing / Growth / Technology Enablement

Location: Remote or Hybrid

Hybrid – if within 50 miles of the Malvern, PA, or East Windsor, NJ office

• In-office Tuesdays, Wednesdays, and Thursdays
• Work from home on Mondays and Fridays

Travel: Limited, periodic travel expected—generally around one trip per month, with some flexibility based on business needs. Extensive or continuous travel is not anticipated.

Competitive guaranteed annual base salary + discretionary year-end bonus opportunity

Comprehensive Benefits (Medical, Dental, Vision, 401k w/company match)

HMP is a leading healthcare event and education company, with a dominant position in several therapeutic areas including Oncology, Psychiatry & Behavioral Health, Cardiovascular, Wound Care and Public Safety. With a mission to improve patient care, we deliver information and education to healthcare professionals through 400+ global, regional, and local events and reach over 4 million users monthly through digital networks and social channels.

Role Summary

HMP Global is seeking a Director, Marketing Technology & Operations to build and lead a portfolio-wide MarTech + Marketing Operations function that enables scalable, measurable growth across HMP Global’s brands and in-person/online CME products.

This leader will create a durable operating system that improves speed-to-market, standardizes measurement and governance, and ensures that marketing teams can execute with modern tooling, reliable data, and repeatable processes. The role blends strategy and hands-on operating leadership: defining principles (“axioms”), delivering learning pilots that prove value, and translating outcomes into a disciplined roadmap and governance model.

What You’ll Own

Marketing Technology Strategy & Architecture (Portfolio-Level)

• Own the end-to-end MarTech ecosystem across HMP brands and product lines (acquisition, lifecycle, web/experience, analytics, reporting, experimentation).
• Establish and maintain a scalable marketing architecture: identity/audiences, event tracking, tagging standards, integrations, data flows, and consent/privacy alignment.
• Lead MarTech platform evaluation, selection, implementation, adoption, and vendor management; drive rationalization where duplication exists.
• Partner closely with IT, data/analytics, security/privacy, product, and marketing leadership to align technical feasibility with business priorities.

Marketing Operations Operating System

• Create a predictable, repeatable engine for marketing delivery:

intake and triage

prioritization and capacity planning

sprint/iteration planning

QA and release management

documentation, enablement, and change management

• Implement cross-brand standards and playbooks for growth execution (campaign operations, experimentation, lifecycle operations, measurement procedures).
• Stand up operating cadences: weekly delivery/standups, monthly performance and roadmap reviews, quarterly planning.

Measurement, Attribution & Reporting Governance

• Define a portfolio KPI dictionary and shared measurement standards (e.g., CAC, ROAS, CVR, ARPU, LTV), ensuring comparability across brands.
• Establish tracking QA, taxonomy/tagging standards, and instrumentation practices that improve accuracy and reduce broken/duplicated measurement.
• Set an attribution and experimentation framework appropriate to channel and product type, including incrementality testing where required.
• Deliver decision-ready reporting: consistent executive dashboards and standardized performance reporting for marketing leaders.

“Axioms + Learning Projects + Roadmap Governance” Model

You will explicitly drive a three-part operating model:

A) MarTech / MarOps Axioms (Decision Constitution)

• Facilitate cross-functional alignment to define a set of durable principles that guide investment decisions, standardization vs. autonomy, and governance rules.

B) Learning Projects (Prove Value Before Scale)

• Run time-boxed pilots that validate “what’s needed,” “what’s possible,” and “what’s worth it” before major bets.
• Convert pilot learnings into adoption plans and scaling playbooks.

C) Roadmap Governance (Prioritize, Fund, Scale)

• Establish a portfolio roadmap and governance mechanism with clear decision rights, scoring rubric, stage gates, and resource allocation.
• Ensure cross-brand roadmaps roll up into an integrated, prioritized annual plan.

Outcomes You’ll Drive

• Faster, safer marketing delivery across brands (shorter cycle times, fewer tracking incidents, better release discipline).
• A measurable improvement in acquisition efficiency and conversion performance enabled by better tooling, data, and experimentation.
• Standardized measurement and reporting that leadership trusts.
• A clear, funded MarTech/MarOps roadmap aligned to enterprise priorities.
• Reduced duplication and improved ROI from platforms, vendors, and agency spend.
• Higher adoption of shared playbooks and systems across brands.

First 90 Days (What Success Looks Like)

Days 0–30: Diagnose & Align

• Complete a portfolio audit of tools, workflows, tracking, reporting, vendors, and data flow dependencies.
• Establish baseline pain points and opportunities (measurement gaps, process bottlenecks, stack duplication).
• Draft HMP MarTech/MarOps “axioms” and propose governance structure and cadence.

Days 31–60: Launch the System

• Ratify and publish axioms with key stakeholders.
• Stand up “minimum viable” governance: intake process, backlog, prioritization rubric, sprint/release cadence.
• Launch 2–3 learning projects with clear hypotheses and success metrics (e.g., tracking/QA standardization pilot, attribution/testing protocol pilot, lifecycle segmentation pilot).

Days 61–90: Convert Learnings into Roadmap

• Deliver pilot readouts: results, feasibility constraints, adoption requirements, and scaling recommendations.
• Publish a 12-month portfolio MarTech/MarOps roadmap with sequencing, investment needs, dependencies, and owners.
• Deliver org design and capability plan (team structure, roles, needed skill sets, budget and vendor strategy).

Core Competencies & Experience

Required

• 8+ years of progressive experience in Marketing Technology, Marketing Operations, Growth Operations, Digital Analytics, or Revenue Operations, including senior leadership.
• Demonstrated success building and scaling a MarTech/MarOps function across multiple business lines, brands, or complex stakeholder environments.
• Strong command of performance marketing measurement, experimentation frameworks, and funnel metrics.
• Track record of leading cross-functional delivery across marketing, analytics, and technology teams—especially where competing priorities exist.
• Experience with MarTech stacks (CRM/MA, analytics/event tracking, tag management, paid media integrations, lifecycle, web/CMS, CDP/audience tools, BI/reporting).
• Proven ability to define governance, standardize processes, and drive adoption/change management.

Preferred

• Experience in regulated environments (privacy, consent, compliance) or with strict data governance needs.
• Experience with subscription, membership, education, media, or events businesses (or adjacent models).
• Familiarity with portfolio-level operating models and agile/iterative delivery practices.

Leadership Profile

• Operator + strategist: can build the system and run it day-to-day.
• Translator: bridges marketing outcomes with technical realities; earns credibility with both.
• Decision architect: drives alignment through principles and governance, not politics.
• Experiment-driven: uses pilots to learn quickly and build the case for scaling.
• Change leader: can standardize without stifling brand innovation.

Success Metrics (Ongoing)

• Delivery: cycle time from request → launch; on-time delivery rate; incident/error reduction in tracking and releases.
• Measurement: tracking coverage; reduction in broken pixels/tags; reporting consistency adoption; time-to-insight.
• Growth impact: improvements in CAC/ROAS/CVR/LTV or other agreed KPIs on pilot and scaled initiatives.
• Efficiency: tool/vendor consolidation savings; reduced duplication; improved utilization of shared platforms.
• Adoption: usage of governance processes, playbooks, and standards across brands; stakeholder satisfaction.

Team & Interfaces

• This role will partner closely with:
• Performance marketing and lifecycle marketing leaders
• Brand/product marketing teams across HMP’s portfolio
• Analytics/data teams and IT/security/privacy stakeholders
• Web/experience owners and external agencies/vendors
• This role will build and lead a MarTech/MarOps team (and/or a hub-and-spoke operating model) aligned to HMP’s portfolio needs.

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