Senior Manager – Private Label

Role Overview:

The Senior Manager - Private Label acts as a core business partner and domain expert for Croma’s private label PC category. Functioning as an extension of the Category Lead, this role drives the 0→1 build phase by balancing deep technical product development with end-to-end commercial execution, spanning consumer insights, GTM strategy, vendor management, and inventory planning.

Key Responsibilities:

1. Category Strategy & Consumer Insights

• Leverage consumer insights, market trends, and deep PC industry knowledge to co-anchor the product roadmap and category strategy.
• Define and finalize competitive SKU-level technical specifications, translating market gaps into tangible product features.

2. Go-To-Market (GTM) & Execution, followed by Product Roadmap

• Drive end-to-end GTM execution, ensuring seamless alignment across marketing, e-commerce, and store operations for new product launches.
• Support promotional design, tactical pricing execution, and channel readiness to ensure successful commercial rollouts.
• Provide the required technical depth to support in building a robust 1-3 year product roadmap

3. Demand & Inventory Planning

• Own demand forecasting, inventory planning, and alignment with S&OP and supply chain teams to ensure product availability.
• Monitor inventory health, track ageing stock, and drive tactical sell-out and liquidation plans to optimize inventory turns.

4. Product Quality & Customer Experience (CX)

• Define critical product quality metrics and collaborate with quality assurance teams (internal or external) for factory due diligence and production signoffs
• Embed customer experience (CX) inputs into the product design phase, ensuring the hardware, thermals, display, and overall build quality meets standard
• Analyze post-launch product feedback to drive continuous improvement in future iterations