Brand and Marketing Lead

Company Description

PARAMSARA is a niche Indian fragrance house dedicated to redefining Eastern Universalism through perfumery.

Param Sara | London

Type: Full-time

Key Responsibilities

Brand & Marketing Strategy

• Develop and execute brand and marketing strategy across various markets
• Lead seasonal campaigns and launches across digital, retail, and experiential channels
• Ensure cultural depth, emotional resonance, and consistency across all touchpoints
• Benchmark against culturally led and niche fragrance brands to identify differentiation

Growth & Performance Marketing

• Own paid digital acquisition (Meta, Google, TikTok) directly or via partners
• Drive customer acquisition while protecting brand integrity
• Track and optimize CAC, ROAS, conversion, and retention
• Lead experimentation across creatives, audiences, and funnels

Retail, Partnerships & Activations

• Build relationships with boutique retailers, concept stores, and distributors
• Lead retail onboarding, training, and brand-aligned activations (pop-ups, in-store)
• Initiate culturally aligned collaborations (fashion, hospitality, design)

PR, Events & Storytelling

• Support PR strategy, media storytelling, and brand events
• Oversee brand presence at key fragrance fairs and cultural showcases
• Guide brand voice, copy, and visual storytelling across channels

Market Intelligence & Expansion

• Conduct competitive and pricing analysis across priority markets
• Identify growth and expansion opportunities
• Contribute to product ideation with Founder & Creative team

Experience

• 5–10 years in brand, marketing, or growth roles
• Background in fragrance, beauty, fashion, luxury, or premium DTC brands
• Experience with culturally led brands or strong brand identities
• Prior experience in startups or high-growth, entrepreneurial environments

Capabilities & Mindset

• Strong blend of brand thinking and performance marketing execution
• High level of taste, aesthetic judgment, and cultural sensitivity
• Hands-on, adaptable, and comfortable with ambiguity
• Able to translate culturally rooted ideas into globally relevant narratives
• Confident working closely with founders in lean teams

Reporting Line

Reports directly to Founder (Ankita)