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PUMA Group Linkedin · Posted 27d ago

Manager Marketing Marketplaces Affiliate

Herzogenaurach, Bavaria, Germany

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SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

  • Manage & optimize marketplace paid media advertising as well as affiliate marketing with large budgets across European markets
  • Ensure that the budget spent in both channels is in line with profitability targets
  • Develop marketplace paid media advertising (Zalando, About You, Otto, Amazon) and affiliate strategy aligned with commercial and brand goals
  • Independently manage paid media advertising account for Zalando, About You, Otto and Amazon
  • Manage affiliate marketing channel and partnerships with affiliate network.
  • Optimize marketplace content, product visibility, and on‑site marketing placements in collaboration with E‑commerce and Merchandising.
  • Plan and execute seasonal and tactical marketplace campaigns aligned with broader marketing and commercial strategies.
  • Oversee affiliate promotional calendars, deal structures, and activation plans
  • Monitor and analyse the performance of marketing campaigns in order to identify new opportunities to increase growth and improve profitability on a daily basis.
  • Build dashboards and analyze data in depth and present weekly and monthly performance.

YOUR TALENT:

  • 3-5+ years of paid media advertising experience (Paid Search, Paid Social, Marketplace Advertising) with Google Ads, Meta Ads, Zalando, About You, Otto and Amazon.
  • Strong technical expertise working hands-on with Google Ads, Meta Ads, Zalando, About You, Otto and Amazon
  • Minimum 3 years of hands-on campaign management experience with Google Ads, Meta Ads or Zalando is required.
  • Hands-on campaign budget management experience.
  • Extremely KPI focused, result-oriented, and improvement-driven mindset to grow marketplace business and improve ROAS and margin.
  • Quickly grasp KPIs and metrics and constantly look for opportunities to improve performance
  • Strong affinity with data analysis, analytics tools and dashboards such as Google Analytics, PowerBI and Lookerstudio.
  • Strong analytical skills, stakeholder management, and paid media technical know-how
  • Ability to brief partners, share insights, present data and strong detail orientation

PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

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