Head of Growth (Consumer BeautyTech) | £180K-£250K + equity

Location: London

Compensation: £180K-£250K + equity.

About you: You've led the growth of a consumer brand from $1–20M in revenue to $100M+.

We’re looking for a world class head of growth to help build one of the most iconic consumer brands of the next decade.

This role is for someone operating at the absolute highest level of marketing, brand building, growth, and consumer psychology. Someone who understands how to shape culture, engineer attention at scale, and turn products into movements.

You’ll join a small, highly driven team building at the intersection of AI, aesthetics, biometrics, health, and consumer technology. The opportunity here is unusually large. Qoves already reaches millions of people every month organically, and we are now entering the next phase of growth across software, diagnostics, supplements, skincare, regenerative health, and consumer AI.

The person in this role will own the entire growth and marketing ecosystem of the company.

You will oversee brand strategy, acquisition, content, partnerships, lifecycle marketing, conversion optimization, product launches, creative systems, and the expansion of Qoves into a globally recognized category leader.

This is not a corporate management role. It is highly operational and execution-heavy. We want someone who can think strategically at a high level while also getting directly involved in creative, copy, funnels, campaigns, analytics, and growth decisions on a daily basis.

You should be comfortable operating in an environment with extreme speed, high expectations, constant iteration, and large upside.

What You’ll Be Responsible For

• Brand & Cultural Positioning
• Shape the long-term identity and positioning of Qoves across all consumer touchpoints
• Develop narratives, campaigns, and messaging frameworks that make the brand culturally relevant and highly differentiated
• Help establish Qoves as the defining authority in aesthetic science, facial diagnostics, and human optimization
• Maintain a high standard of taste, consistency, and quality across creative, product marketing, and communications

Growth & Acquisition

• Own customer acquisition strategy across paid, organic, influencer, affiliate, partnerships, lifecycle, and emerging channels
• Scale acquisition profitably while continuously improving CAC efficiency and conversion rates
• Oversee media buying strategy and allocation across multiple products and verticals
• Build scalable systems for launches, promotions, partnerships, and user growth
• Identify and capitalize on new growth opportunities before competitors

Content & Creative Direction

• Lead the strategic direction behind Qoves’ content ecosystem across TikTok, Instagram, YouTube, X, and future platforms
• Work closely with editors, creators, designers, researchers, and operators to produce high-performing content at scale
• Refine hooks, messaging, storytelling, thumbnails, ad creative, landing pages, and consumer journeys
• Build systems that consistently generate viral reach while strengthening the brand

Team & Execution

• Recruit and lead elite marketing and creative talent
• Create a culture centered around speed, ownership, creativity, and high performance
• Collaborate closely with product, engineering, operations, and research teams
• Build internal systems and workflows that allow the company to execute quickly at scale

Who We’re Looking For

• You've led the growth of a consumer brand from $1–10M in revenue to $100M+.
• You have experience scaling high-growth consumer brands, internet brands, or DTC companies
• You deeply understand modern consumer attention, internet culture, and platform dynamics
• You are highly analytical and comfortable working across attribution, funnels, retention, conversion, and performance data
• You have extensive experience with advertising platforms.
• You have excellent instincts for storytelling, branding, copywriting, and creative direction
• You are hands-on and execution-oriented rather than purely managerial
• You move quickly, solve problems independently, and thrive in fast-moving environments
• You actively use AI tools to improve speed, creativity, workflows, and output across marketing and operations