Brand Manager

Job Title:  Brand Manager

Location:  Stamford, CT

Job Responsibilities:

Achieve revenue, profitability, market share and other objectives by:

Developing and executing annual and long-term strategic plans for the brand and consistent with corporate priorities

Actively managing brand P&L

Leading and influencing innovation to develop and execute short and long-term core improvement and new products.

Building consumer awareness, generate trial, increase distribution and drive sales by developing effective consumer promotions and communications plans. Quantifying and evaluating effectiveness by directing post-program analysis.

Partnering with internal departments to develop trade, retail, and category strategies to meet consumer and customer objectives.

Championing brand with cross-functional teams to gain alignment on Brand Plans and drive execution excellence

Managing all marketing activities including but not limited to promotions, research, packaging and pricing

Developing and maintain relationships with external partners and agencies

Developing and consistently building the brand equity as a means of attaining volume goals and long-term profit growth

Evaluating performance, identify competitive threats, and determine product strengths, weaknesses and opportunities by conducting market analyses

Executing marketing strategy, plans, and tactics.

Key Must Have’s:

BS/BA (Business, Social Sciences - Psychology, Sociology, Economics) MBA preferred

5+ years’ experience in consumer products marketing and/or sales.

Strong interpersonal/communication skills; solid analytical skills; strong financial orientation

Demonstrated ability to manage multiple complex or fast-moving projects

Ability to analyze research data and make decisions designed to generate incremental sales and profits

Knowledge of wide variety of specific promotion vehicles and vendors

Demonstrated leadership and organization skills required

Demonstrated ability to manage a team of 1-2 people

Proficiency with Excel, Powerpoint, Word and IRI/Nielsen