Senior Account Executive

PlayOn is looking for a driven, self-starting Senior Account Executive to generate meaningful multichannel advertising and brand partnerships revenue for the PlayOn portfolio spanning MaxPreps, GoFan, and NFHS Network. The ideal candidate will be a true hustler who’s able to build impactful marketplace relationships, grow a robust pipeline, and close both new and renewal business on a consistent basis, while managing top C-level relationships with brand partners. This position will play a key role in re-introducing the MaxPreps brand to market, educating brands on the power of high school sports, and elevating PlayOn’s overall business.

The Outcomes You’ll Deliver

• Revenue Generation – Achieve quarterly and yearly national advertising and brand partnership sales goals across MaxPreps and broader PlayOn portfolio
• Relationship Development – Build impactful relationships within assigned market-specific holding cos, strategic agencies, and direct clients, including C-level stakeholders
• Creative Collaboration – Operate alongside key internal departments to create unique and meaningful marketplace pitches that can help PlayOn stand out and win
• Hunting & Farming – Establish strategies and roadmaps for supporting effective “hunting” (new business) and “farming” (renewals) opportunities

In this role, you can expect to

• Consistently achieve or exceed quarterly and annual revenue targets
• Lead relationship development with assigned ad agencies, direct clients, and the entire media buying and planning chain, tapping into existing VP/SVP/C-level contacts for results
• Pursue and close new business while driving renewals with existing clients
• Build and evangelize unique proactive & reactive (e.g. RFP) multichannel partnerships spanning display, video, social, content, and more
• Participate in client entertainment initiatives to support relationship development
• Aid in post-sale execution and optimization to ensure client satisfaction
• Engage in ongoing feedback loops with internal departments and stakeholders to ensure marketplace knowledge and insights are being utilized internally
• Uphold quality, real-time reporting via boostr and other internal systems
• Communicate and collaborate internally with other departments including Client Strategy, Ad Operations, Revenue Strategy, and Content / Editorial

To thrive in this role, you have

• Bachelor's Degree and 7+ years digital media sales experience
• Deep VP/SVP/C-level relationships with holding companies (e.g. Publicis, Dentsu, GroupM, OMG, Havas, IPG, etc.) and direct clients
• Demonstrated track record of exceeding revenue targets through multichannel creative partnerships
• Proven success in acquiring new business quickly and stewarding client and agency relationships that drive revenue growth
• Experience with negotiating and closing brand partnerships
• Ability to thrive in multiple sales environments (remote and in-person) and effectively work with others to achieve broader business results
• Organized, strategic thinker who’s able to take concepts to reality
• Strong written and verbal communication skills
• Interest in and enthusiasm for high school and broader sports marketplace
• Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more
• Fluent in MS Office (Excel, Word, PowerPoint, OneDrive) & GSuite (Docs, Sheets, GDrive), and familiarity with SalesForce or other revenue reporting systems

How You Play

• Ownership over Participation – You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
• Team over Stars – You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
• Growth over Comfort – You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
• Fairness over Popularity – You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.