Digital Marketer

Truly Dental is a modern dental care provider focused on delivering high-quality, patient-centred treatments through a network of clinics in Ireland. The organisation combines advanced dental technology with a strong focus on patient experience, making dental care more accessible, efficient, and comfortable.

Fast Facts

• Based on publicly available information from the organisation:
• Network of dental clinics across Ireland
• Comprehensive dental services, including implants, orthodontics, and cosmetic dentistry
• Patient-centred model focused on accessible, modern dental care
• Rapidly growing clinic network supporting improved oral health

The Digital Marketer will support the execution and optimisation of digital marketing initiatives that drive patient acquisition, engagement, and retention. The role plays a key part in managing digital communications, campaigns, and performance analytics across multiple platforms.

Key Responsibilities

Email Marketing

• Create and manage email campaigns and newsletters.
• Build automated email journeys such as welcome emails, appointment confirmations, and treatment follow-ups.
• Segment patient databases to deliver targeted and relevant communications.
• Analyse campaign performance to improve open rates, engagement, and conversions.

• Update website content, landing pages, and campaign pages.
• Ensure website information remains accurate, relevant, and optimised.
• Collaborate with designers and developers to improve user experience and conversion performance.

• Support marketing initiatives such as: Implant Days, Invisalign promotions, New clinic launches, Seasonal marketing campaigns
• Assist with planning and executing digital promotions.

• Support paid advertising campaigns across platforms such as Google Ads and Meta.
• Monitor performance and suggest optimisation strategies.

• Track digital marketing performance across channels.
• Analyse key metrics such as website traffic, conversions, and appointment bookings.
• Generate insights and recommendations to improve marketing effectiveness.

• Manage marketing and communication platforms such as Mailchimp, HubSpot, Dentally, or similar systems.
• Ensure patient communication journeys are properly configured and functioning.

Education

Bachelor's degree in Marketing, Communications, Business or a related field is preferred.

Experience

• Minimum 2+ years of experience in digital marketing roles.
• Experience executing email marketing and digital campaigns.

• Experience with email marketing platforms such as Mailchimp, HubSpot or Salesforce.
• Familiarity with Google Analytics and digital advertising platforms.
• Understanding of CRM systems and marketing automation tools.
• Experience managing website content and digital campaign assets.

• Strong organisational and project management skills.
• Excellent written communication skills.
• Data-driven mindset with strong analytical capabilities.
• Proactive attitude and problem-solving ability.
• Ability to work collaboratively with cross-functional teams.

Reporting line: Marketing Team / Marketing Manager

Work model: To be confirmed (likely hybrid or on-site depending on clinic operations)

Location: Ireland