Senior Marketing Analytics Analyst

This position can be remote; however, if you reside near our offices in Menomonee Falls, WI, we request that you work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About The Role

As a Senior Marketing Analytics Analyst, you will identify and communicate business insights by analyzing customer, sales, promotional, digital, and/or competitive data. You will identify business questions, extract data through relational databases or cloud platforms, analyze and interpret the data and develop insights into stories to assist with business-critical decisions.

What You’ll Do

• Review standard and advanced ad hoc analysis requests from all levels of business partners for customer, program, offer and/or channel needs
• Consult with leadership partners to identify primary and secondary business analyses and KPIs required to support critical business decisions
• Develop end-to-end project timelines for analysis deliveries
• Identify and collect primary and secondary data variables to holistically answer business questions
• Maintain a deep understanding of the structure and location of various data sources to be utilized
• Independently pull and manipulate data to determine results and develop data visualizations into relevant conclusions
• Identify and set up processes for data quality checks
• Lead in the setup and data pull for analyzing various marketing programs, including A/B Testing
• Review relevant data sets and analyses to develop detailed insights and implications for strategy and decisions
• Organize insights, data and visualizations into comprehensive stories for distribution to leadership partners to support internal business decisions
• Additional tasks may be assigned

Required

What Skills You Have

• Bachelor’s Degree in a quantitative field such as Statistics, Econometrics, Math, Research, or Behavioral Sciences
• 3+ years of analytics and insights experience, particularly customer
• Advanced SQL and/or SAS skills
• Modeling experience
• Strong communication and presentation skills
• Experience presenting complex data analyses
• Experience with data visualization tools (i.e. Tableau, Data Studio)
• Experience with Google Cloud Platform services and other big data technologies

Preferred

• Master’s Degree or equivalent
• Retail knowledge