Corporate Branding & PR Manager

About THE LEMON SHOT:

THE LEMON SHOT Co., Ltd., a flagship creator-led media agency under CP Media Group, is the primary "Growth Engine" for some of Thailand’s most iconic brands, including True Group, Makro, Lotus’s, and 7-Eleven. As a leader in Content-Led Full-Funnel Digital Marketing, we bridge the gap between "Traffic" and "Revenue" through a network of over 100M+ followers.

In 2026, we are expanding our influence. We seek a Corporate Branding & PR Manager who can blend modern social-first storytelling with traditional media authority to cement our status as Asia’s most innovative digital marketing and media agency.

Key Responsibilities:

1. Strategic Branding & Narrative Intelligence

• Brand Stewardship: Design and execute the annual corporate branding roadmap, ensuring THE LEMON SHOT’s "Growth Engine" identity is consistent across all touchpoints.
• Executive Branding: Manage the public profiles of key agency leaders (e.g., Managing Director) to establish them as industry thought leaders in the "Content-Led" era.
• GEO (Generative Engine Optimization): Ensure brand messaging is optimized for AI-driven search and discovery, maintaining high authority in digital citations.

2. Traditional PR & Media Relations

• Publisher Partnerships: Build and maintain high-level relationships with well-known business and marketing publishers (e.g., Marketing Oops!, Brand Inside, The Standard, etc.).
• Monthly Editorial Coordination: coordinating monthly guest columns, interviews, or features in major publications to showcase agency data and success stories.
• Press and PR Agency Management: Draft and distribute high-impact press releases for major agency milestones, strategic partnerships (e.g., Online Station, TikTok Shop), and record-breaking campaign results.

3. Social-First Content Strategy

• Multi-Platform Management: Oversee a strategic content calendar for LinkedIn (B2B Authority), TikTok, Facebook , and Instagram .
• Narrative Continuity: Ensure that traditional PR stories are successfully "re-packaged" into snackable, viral content for social platforms.
• Crisis & Reputational Monitoring: Use AI-powered listening tools to monitor brand sentiment and proactively manage potential reputational risks.

Qualifications:

• Experience: 5–8 years in Corporate Marketing, PR, or Media Agency roles. Experience with CP Group subsidiaries or large-scale FMCG/Tech brands is a major advantage.
• Media Network: A proven track record of existing relationships with editors and journalists at top-tier Thai and regional media outlets.
• Strategic Hybrid: Ability to think like a "Traditional Publicist" (narrative, relationships) while acting like a "Digital Native" (data, algorithms, trends).
• Communication Mastery: Exceptional writing skills in both Thai and English, with the ability to pivot between formal press releases and casual social copy.
• Technical Savvy: Proficiency in social management tools (e.g., Hootsuite, Sprout) and a working knowledge of CapCut, Adobe Illustrator, or Photoshop for quick content iterations.
• Analytical Mindset: Familiarity with PR metrics (Share of Voice, Earned Media Value) and Digital KPIs (Conversions, ROAS).