Key Account Manager

We are seeking a dynamic and results-driven Sales Account Manager to drive revenue growth in the Domestic SMS (A2P messaging) RBM , WABA business across India. The role involves managing key client relationships, acquiring new enterprise accounts, and expanding messaging volumes through strategic partnerships.

Key Responsibilities

• Sales & Business Development
• Identify, prospect, and onboard new clients for domestic A2P SMS, RBM and WABA services
• Drive revenue growth by increasing SMS traffic from existing and new accounts
• Develop and execute sales strategies to achieve monthly and quarterly targets
• Build a strong pipeline through networking, cold outreach, and industry connections
• Account Management
• Manage and grow relationships with aggregators, and partners
• Act as the primary point of contact for client communication and issue resolution
• Ensure high customer satisfaction and retention
• Upsell and cross-sell additional messaging solutions (OTP, promotional SMS, etc.)
• Market & Industry Expertise
• Maintain strong understanding of the Indian telecom and messaging ecosystem (DLT regulations, TRAI guidelines)
• Monitor market trends, competitor activities, and pricing strategies
• Provide feedback to product and operations teams for service improvement
• Coordination & Execution
• Work closely with operations and routing teams to ensure smooth message delivery
• Coordinate with finance for billing, collections, and pricing approvals
• Ensure compliance with regulatory requirements (DLT platforms, sender IDs, templates)
• Reporting & Forecasting
• Maintain accurate sales reports, forecasts, and CRM updates
• Track KPIs such as revenue, margin, traffic volume, and client growth

Experience

• 3–5 years of experience in SMS, CPaaS, telecom, or messaging industry
• Proven track record in B2B sales and account management
• Existing relationships with enterprises, aggregators, or telecom partners is a strong plus

• Strong negotiation and closing skills
• Excellent communication and relationship management
• Good understanding of A2P SMS routes, pricing, and delivery mechanisms
• Analytical mindset with ability to interpret sales data

• Monthly/Quarterly revenue targets
• SMS , RBM , WABA traffic volume growth
• Client acquisition and retention rate
• Gross margin contribution
• Collection efficiency

• Experience with DLT /MaaP platforms (e.g., Tanla, Route Mobile , Sinch , Onextel, Vodafone Idea, Jio)
• Familiarity with messaging use cases (OTP, alerts, promotions)
• Strong network in Aggregator Market