Manager, Performance Marketing
Indexed description
YOUR MISSION:
This role will primarily be responsible to plan, launch and optimize paid campaigns (Search, PMAX, Display, Video) whilst ensuring good traffic and ROAS. In addition to that, this role will be responsible not only for managing campaigns directly on Google, but also for leading and mentoring a team member handling Meta campaigns.
Task 1: Responsible for Performance marketing channels covering Google, Meta, Affiliate partners, marketplace platforms – track sales, traffic and work with the business team to deliver targets.
Task 2: Responsible for end to end set up including campaign structure, tracking and performance of Google campaigns across Search, Performance Max and other campaign types.
Task 3: Responsible for planning campaigns, creating periodic reports on results, including data analysis and evaluation of KPIs. Identifying patterns and trends in campaign data sets.
Task 4: Engage with the business team to ensure activation of relevant stories, as well as keyword planning and sharing relevant feedback to content team for SEO.
YOUR TALENT:
Education: Bachelor's degree in marketing or relevant studied.
Professional: Prior experience of managing marketing campaigns for the brand across Google, Meta.
IT Skills: Google Adwords, managing feeds in google merchant center, Google Pixel, Google Analytics, Meta.
English Skills: English and local language
PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
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