Product Marketing Manager Motorcycle - North Europe (m/f/d)

POSITION SNAPSHOT

JobReq ID: 54968

Type of work: Hybrid

Type of contract: Open-ended/permanent

Full/Part Time: Full time

Location:

Frankfurt am Main, DE

About Us

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

About The Role

We are looking to fill the position of a qualified Product Marketing Manager Motorcycle - North Europe (m/f/d) as soon as possible.

Tasks / Responsibilities:

Marketing

• Marketing of key products using a variety of marketing tools and initiatives.
• Development of media plans with a special focus on local specialized media and influencers.
• Organization and execution of local product testing events.
• Lead the planning and organization of local trade shows.
• Use centrally provided marketing assets to create local POS materials.
• Develop and organize sell‑in contests and incentive programs for dealers.
• Manage existing partnerships and identify and establish new collaborations.
• Prepare, monitor, and optimize the marketing budget with a strong focus on achieving the highest possible ROI.
• Coordinate with the PR department to ensure appropriate media coverage.
• Primary responsibility for activities in the Central region (DACH + Nordics), while also identifying synergies and efficiencies with other regions in NORTH Europe – North region (UK/Ireland) and East region (Poland, Czech Republic, Hungary, Slovakia, Baltics).
• Coordinate with the MC Marketing Manager SOUTH Europe to identify synergies and cost efficiencies that can benefit the entire European region.

Motorsport

• Support the Race Product Manager with the administrative coordination of Bridgestone’s European racing activities.
• Support local racing activities and events in the DACH region.

Required Qualifications And Professional Experience

Education, Master’s degree, other certifications:

• Completed commercial/vocational training and/or a university degree in Marketing, Business Administration, Communications, or a comparable field.

Professional Experience:

• Experience in the motorcycle industry, ideally with strong product and market knowledge.
• Relevant marketing experience in a similar position.

Technical / Functional Skills:

• Solid MS Office skills (Excel, PowerPoint, Outlook).

Language Skills:

• Business-fluent German and English, both written and spoken.

Soft Skills / Behavioral Competencies:

• High level of initiative, sense of responsibility, and strong team orientation.
• Excellent analytical and organizational skills combined with a structured, solution-oriented approach.
• Strong communication and networking capabilities.
• Ability to quickly understand complex matters and translate them into clear actions.
• Willingness to travel for occasional business trips

What We Offer

At Bridgestone, what really matter is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive payment; we will provide you:

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long-term well-being.
• A diverse and inclusive team.

We are committed to create an even more inclusive culture that advances equity, embraces individuality, and helps our increasingly diverse teammates, customers, and communities thrive, by providing equal opportunities in employment. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate on grounds of gender, marital status, race, ethnicity, color, nationality, national origin, disability, sexual orientation, religion or age.