B2B E-Commerce Director

B2B E-Commerce Director (Turkey)

Are you ready to lead the eCommerce expansion strategy for a global consumer brand in Turkey? If you're passionate about shaping the future of online retail, building high-impact partnerships, and driving sustainable growth, this could be the opportunity for you.

Join a high-performing team to accelerate digital growth, strengthen marketplace partnerships, and enhance the customer experience across key online channels.

Core Responsibilities

• Own the end-to-end B2B eCommerce strategy for Turkey, defining the channel vision, growth ambition, and strategic roadmap aligned with regional and global priorities
• Continuously evolve the eCommerce channel by identifying new business models, tools, and ways of working to accelerate growth
• Lead strategic eCommerce partnerships, developing and executing joint business plans to drive revenue, profitability, and market share
• Manage commercial negotiations, including trade terms, investments, retail media, and promotional planning
• Build a strong, shopper-focused value proposition across assortment, pricing, content, and execution
• Lead, coach, and develop commercial and digital marketing teams (including retail media)
• Contribute to annual planning, forecasting, and long-term strategic direction for the business unit
• Act as a key member of the local leadership team, shaping broader business priorities

The Role

This is a critical leadership position responsible for driving digital commerce growth across key online platforms in Turkey. You will play a central role in developing strategic partnerships, strengthening commercial capabilities, and positioning eCommerce as a core growth engine.

Beyond channel ownership, this role contributes to wider business strategy, enabling cross-functional collaboration and supporting long-term market success through strong execution and leadership.

About You

• Strong experience leading eCommerce functions within FMCG, consumer goods, or retail
• Deep understanding of eCommerce fundamentals (assortment, pricing, promotions, retail media)
• Data-driven mindset with the ability to translate insights into actionable strategies
• Proven leadership experience managing and developing high-performing teams
• Strong commercial acumen and negotiation skills with complex partners
• Experience building and executing joint business plans with major eCommerce customers
• Strategic thinker with the ability to translate vision into tangible results
• Comfortable influencing senior stakeholders both internally and externally
• Experience in fast-paced, performance-driven environments
• Exposure to emerging markets or multi-country operations is advantageous
• Experience with retail media and performance marketing models
• Strong cross-functional collaboration and change leadership capabilities