Commercial Manager / Head of Commercial

Commercial Manager / Head of Commercial

East Yorkshire

£60,000 – £75,000 + bonus + benefits

Shape the growth of a premium UK brand

Johnston & Jeff is a long-established, family-founded British business with over 140 years of heritage in producing high-quality wild bird food. Built on decades of expertise in sourcing and blending premium seeds and ingredients, the company has developed a strong reputation for quality, reliability, and innovation within the wild bird care market.

From its roots supplying specialist feed, Johnston & Jeff has grown into a trusted brand across garden centres, retailers, and distributors throughout the UK. Today, the business combines deep agricultural knowledge with a modern, customer-focused approach, and is well positioned for further growth across new channels, products, and markets.

The Opportunity

This is a pivotal role with full responsibility for commercial strategy, revenue growth, and

profitability.

You’ll work closely with the leadership team to:

• Drive sales performance and margin improvement
• Expand into new markets and channels
• Strengthen our position across garden centres, retail, and distribution
• Identify and deliver new product opportunities

What You’ll Be Doing

• Lead and execute the commercial strategy across all channels
• Own pricing, margins, and P&L performance
• Develop and grow key customer relationships
• Identify new routes to market (including e-commerce and export)
• Collaborate with operations to align supply and demand planning
• Analyse market trends across bird food, pet food, and wider FMCG

What We’re Looking For

• Proven experience in a commercial or senior sales leadership role
• Background in FMCG, agriculture, animal feed, or garden retail
• Strong track record of growing revenue and improving margins
• Experience managing key accounts and distribution networks
• Commercially sharp, data-driven, and hands-on
• Comfortable operating in an SME environment with real autonomy

Why Join Johnston & Jeff

• A genuine opportunity to shape the commercial direction of the business
• Strong brand heritage with clear growth potential
• High-impact role with visibility at leadership level
• Competitive salary, bonus, and long-term progression

Ready to take ownership and drive growth? Apply now and be part of Johnston & Jeff’s next

chapter.

Equal Opportunities

Johnston & Jeff is an equal opportunities employer. We are committed to creating an inclusive environment for all employees and welcome applications from individuals regardless of age, disability, gender identity, marital status, race, religion or belief, sex, or sexual orientation.

To apply, please send your CV via email to – [email protected]