Store Manager

As Store Manager of Bershka Geneva, you are responsible for the overall performance of the store. A true entrepreneur of your point of sale, you drive commercial activity, lead and develop your teams, and ensure a dynamic customer experience aligned with the Bershka universe and Inditex group standards.

Key Responsibilities

Commercial Management & Performance

• Drive sales growth and achieve commercial targets

• Monitor and analyze performance indicators (KPIs) and implement action plans

• Optimize stock management and product rotation

• Ensure alignment between product offering, trends, and commercial performance

Visual Merchandising

• Ensure the implementation of Bershka VM guidelines

• Execute collections in line with the latest trends

• Create an attractive, dynamic, and fashion-oriented store environment

• Train and support teams on VM standards and styling

• Collaborate with VM teams and the Area Manager to adapt guidelines to the local market

Management & Leadership

• Lead, motivate, and develop a dynamic team

• Recruit and onboard profiles aligned with the Bershka DNA

• Organize schedules to optimize productivity

• Foster a positive, energetic, and results-driven work environment

Customer Experience

• Deliver an engaging, fun, and trend-driven customer experience

• Be present on the shop floor and lead by example

• Handle customer feedback professionally with a solution-oriented mindset

• Develop customer loyalty and engagement

Operational Management

• Ensure compliance with internal procedures and group standards

• Maintain store standards (organization, cleanliness, presentation)

• Oversee inventories and loss prevention

• Work closely with the Area Manager and support functions

Profile

• Proven experience as a Store Manager in retail, ideally in fashion

• Strong product sensitivity and good knowledge of trends (youth-oriented environment)

• Natural leadership with the ability to engage and inspire teams

• Strong analytical mindset and business orientation

• Autonomous, responsive, and able to prioritize effectively

• Good command of French and English (German is a plus)

• Flexible availability (weekends and peak periods)