PR & Influencer Assistant

ROLE: PR & INFLUENCER ASSISTANT

Location: London, UK (On-site)

Reports To: Creative Director

SUMMARY:

ALIGNE is looking for a highly organised and proactive PR & Influencer Assistant to support the day-to-day execution of global PR, influencer, and gifting activity.

Working closely with the PR Manager (future higher)& Creative Director, this role is central to ensuring the smooth running of press operations — from sample management and gifting to events and reporting. This is a hands-on role with real ownership, ideal for someone looking to grow within a fast-paced, design-led fashion brand.

THE ROLE:

Gifting & Affiliate Execution

• Own the day-to-day management of influencer gifting across ShopMy and LTK

• Process and fulfil all gifting orders, ensuring alignment with campaign and product priorities

• Maintain detailed gifting trackers (orders, value, creators, posting status, links)

• Track content output and flag performance, key wins, and gaps to the PR Manager

• Support monthly gifting targets, ensuring visibility and consistency

Sample Management & Press Appointments

• Own the organisation and upkeep of the press cupboard, rails, and sample inventory

• Prep all samples and rails for press appointments, shoots, and events to a high standard

• Coordinate all sample send-outs, returns, and call-ins

• Track all sample movement meticulously

• Ensure key product is prioritised in line with campaigns

PR & Media Support

• Assist in drafting press notes, product blurbs, and outreach materials

• Maintain and update media lists

• Track coverage and compile weekly reports

• Support inbound media requests

Events & Campaign Support

• Support execution of events, press days, and activations

• Assist with guestlists, RSVPs, and logistics

• Help coordinate creator content

Organisation & Admin

• Maintain PR trackers, calendars, and shared folders

• Support reporting, invoicing, and admin

THE PERSON:

• 2-3 years’ experience in PR, influencer, or fashion-related role

• Extremely organised with strong attention to detail

• Confident communicator with strong written skills

• Strong interest in fashion, media, and influencers

• Proactive, reliable, and able to work at pace

• A self-starter with a positive, can-do attitude

• A team player who thrives in a collaborative environment

THE COMPANY

At ALIGNE, we celebrate and champion confident women who are shaping their own paths and inspiring others along the way. We are a women-led brand, creating clothing with purpose for women who live boldly. Each piece transitions seamlessly through life's chapters, combining timeless design with contemporary style.

From our net-zero East London office, we collaborate with local makers and female-led businesses, and proudly support Smart Works and girls’ & women’s sports initiatives. Community, authenticity, and impact shape everything we do.

#WeAreALIGNE

THE PACKAGE

• Competitive basic salary

• 28 days holiday per year

• Birthday day off

• Private healthcare

• Staff discount

• Flexi-time Monday–Friday

• Contributory pension scheme

• Cycle-to-work scheme