Category Manager

Job Summary:

Will be in charge of sales strategy development for a set of brands within a related category or categories. He/She sets the strategic direction that a category/brand will take and plans for category activities for execution by the Customer and Distributor Teams.

Qualifications:

• Graduate of Marketing or Business-related courses
• With at least 8 year working experience in sales or marketing. Extensive work experience in Trade Marketing an advantage
• Has in-depth knowledge and understanding of the FMCG business and categories
• Efficient oral and written communication skills, Effective Negotiation Skills
• Systematic, creative, honest and diligent

Key Responsibilities:

• Establishes category and channel strategies that will take advantage of identified opportunities pursuant to the attainment of Brand and Sales deliverables.
• Leads in the translation and integration of the category and brand equities and strategies with sales operations.
• Leads CATMAN development and execution in the assigned category
• Leads in the development of promo and merchandising plans for the category.
• Translates marketing plans for new product introductions into sales objectives and targets to achieve targets for sell-in, volume, distribution, promotion, and merchandising of new SKUs.
• Leads sales forecasting by category, by brand, by SKU
• Develops sales materials in line with channel and category strategies
• Develops guidelines for detailed visual “Picture of Success” for the channel, focusing on the following: points of engagement/purchase, merchandising, availability requirements, share of visible inventory requirement, and assets requirements.
• Tracks by outlet/by channel/by area execution to ensure compliance with agreed picture of success, standards and targets.
• Achievement of Key Result Areas for assigned categories: