Category Manager

This individual will be responsible for developing, implementing, and optimizing loyalty and lifecycle strategies for innovative donor engagement programs and concept center experiences. This role plays a critical part in building meaningful, long-term donor relationships that support engagement, retention, and lifetime value across digital and in-center experiences.
This role leads strategic planning and ongoing optimization while partnering closely with CRM activation teams, Pricing & Strategy, Digital Product, Analytics, and Operations. The position helps shape loyalty and lifecycle direction while ensuring strategies are translated into clear, actionable programs and execution plans.

Key Responsibilities
Loyalty & Lifecycle Strategy

• Support the development and ongoing evolution of loyalty and rewards strategies for concept centers.
• Help design loyalty program components including tiers, benefits, incentives, and experiential rewards.
• Define donor lifecycle strategies across acquisition, onboarding, engagement, progression, reactivation, and retention.

Cross-Functional Partnership

• Partner closely with Pricing & Strategy teams to align incentives and rewards with economic and commercial objectives.
• Collaborate with Brand, CRM, and Digital Communications teams to translate strategy into donor-facing messaging and experiences.
• Work with Digital Product and mobile app teams to embed loyalty and lifecycle concepts into platform experiences.
• Coordinate with Analytics, Technology, and Operations partners to support scalable and compliant execution.

Execution Enablement & Optimization

• Provide direction and priorities to CRM and activation teams executing daily donor communications.
• Support test-and-learn initiatives to refine lifecycle journeys, offers, and engagement tactics.
• Monitor performance and recommend optimizations based on donor behavior and program results.

Measurement & Reporting

• Track and evaluate loyalty and lifecycle KPIs including engagement, frequency, retention, and donor satisfaction.
• Synthesize insights and performance learnings into clear summaries for senior leaders and cross-functional partners.

Stakeholder Collaboration

• Pricing & Strategy — alignment of incentives and reward economics
• Brand, CRM & Digital Communications — donor-facing execution
• Digital Product & Technology — platform integration
• Analytics & Operations — measurement, scale, and process enablement
• External Partners — rewards, vendors, and marketing services
• Experience & Capabilities

Required

• 6 to 8 years of experience in loyalty marketing, lifecycle marketing, CRM strategy, or customer engagement roles.
• Experience supporting or managing loyalty and rewards programs with measurable performance outcomes.
• Strong cross-functional collaboration skills, particularly with pricing, analytics, and digital teams.
• Data-informed decision maker with experience translating insights into strategic actions.
• Clear, concise communicator comfortable presenting recommendations to senior stakeholders.

Preferred

• Experience in regulated, high-consideration, or trust-based consumer environments.
• Exposure to test-and-learn methodologies, segmentation strategies, or value-based incentive models.
• Experience supporting digital and physical customer journeys.
  

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Full-time employees are also eligible for benefits options such as health coverage, life insurance, disability insurance, and 401k benefits.

At Advanced Group, our commitment to diversity and inclusion in every part of our organization is crucial to fulfilling our mission and demonstrating our REAL values. Advanced Group is committed to providing employment opportunities without regard to sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.

Advanced Group complies with federal and state disability laws and makes reasonable accommodations for applicants and candidates with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please contact [email protected].