Sales Director

We are looking for a Sales Director – B2B to lead our national business-to-business sales efforts. This is a strategic leadership role that requires a results-driven, visionary leader with deep sales management experience in B2B markets, ideally within lubricants industry.

Key Responsibilities Summary

1. Planning & Strategy

• Develop and execute B2B sales plans aligned with ALC’s strategic goals
• Design and implement sales roadmaps to drive disciplined, sustainable growth
• Set and monitor sales and gross margin targets; provide regular performance analysis

2. Sales Management

• Lead national sales forecasting, performance tracking, and resource allocation
• Manage key customer negotiations and oversee the entire B2B product portfolio
• Drive distributor performance and implement Castrol’s Energizer Sales Methodology

3. Business Development

• Identify and secure new business opportunities to support long-term growth
• Strengthen dealer relationships and ensure broad market coverage through innovative approaches

4. Customer Relationship Management

• Resolve high-impact customer issues to maintain retention and protect market position
• Collaborate with marketing to execute campaigns and maximize product visibility
• Uphold strong client relationships and brand standards across operations

5. Budget Management

• Develop and manage the B2B Sales budget
• Propose strategies that enhance financial outcomes and reduce operational risk

6. Policies, Processes & Continuous Improvement

• Recommend and implement sales policies and procedures to ensure compliance and efficiency
• Drive continuous improvement initiatives to enhance productivity and reduce costs
• Ensure day-to-day operations align with internal controls and external regulations

7. People Management

• Build a high-performing, growth-oriented sales team through coaching and mentorship
• Set clear objectives, provide feedback, and manage performance effectively
• Foster a culture of accountability, collaboration, and professional development

8. Safety, Health & Environment (SHE)

• Ensure full compliance with SHE policies and promote a safety-first culture
• Proactively identify risks and implement preventive measures
• Stay updated on legislation and adjust SHE practices accordingly

What We're Looking For

• 12–15+ years of experience in B2B Sales, ideally in lubricants or oil & gas
• Proven experience in managing large sales teams and distributors
• Strong background in customer relationship management and indirect sales channels
• Bachelor’s in Sales & Marketing required; MBA preferred
• A strategic mindset with a passion for driving growth, innovation, and excellence