Manager - Marketing
Indexed description
Responsibilities
- Coordinate marketing activities for assigned strategic business units or areas, spanning customer engagement, sales enablement, market awareness, lead generation and market intelligence.
- Implement marketing plans and manage associated marketing activities.
- Develop marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.
- Understand and interpret customer and sales data to identify opportunities in market and drive sales growth.
- Recommend methods for developing existing or related markets and expanding into new ones.
- Keep informed of new marketing approaches and products, services, and solutions offered by competitors.
- Utilize Wesco’s project management system to ensure timely execution of projects and role clarity of creative department.
- Ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes.
- Contribute to driving profitable growth of targeted businesses by consistently ensuring that marketing programs remain aligned with corporate, business unit and strategic supplier partner priorities.
- Bachelor’s Degree – Marketing or Business Administration required; Masters’ Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred
- 7+ years experience in product or field marketing
- 3+ years experience in strategic business planning
- 5+ years experience in product or field marketing preferred
- Experience in Industrial/B2B marketing preferred; distribution experience a plus preferred
- Industry knowledge, including suppliers, customers, and competitors preferred
- Experience in hiring, training, developing, managing and appraising personnel preferred
- Marketing strategy and implementation
- Strong creativity and entrepreneurial drive
- Strong written and verbal communication skills
- Strong research and analytics skills
- Highly organized and detail-oriented
- Ability to work in a fast-paced, dynamic environment
- Ability to influence others, meet deadlines, and deliver results
- Ability to travel 0-25% of the time
Join a Team Where Your First Job is Just the Beginning. We believe in the power of our people’s success – and that every team member should have the opportunity to grow without limits. EECOL's hire and grow within strategy empowers a change in how companies rely on their team members to move throughout all levels of the company.
By joining our team, your contribution will help businesses and communities bring the right solutions to their electrical needs. If you are looking for an inclusive workplace that offers continuous development opportunities and brings state-of-the-art solutions to our electrical community, then you are in the right place.
Find incredible opportunities to grow your career at Canada's premier electrical products distributor, while helping bring communities together.
EECOL is an affiliated company of Wesco International. Future correspondence, documentation and systems may reference the Wesco name.
This posting is for a current, active vacancy intended for immediate hire.
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