Manager / Senior Manager - International Marketing (India Operations) - For HATIL - Job ID : 1473035

HATIL is looking for Manager / Senior Manager - International Marketing (India Operations)

Job Description / Responsibility

Market Strategy & Business Development

• Develop and implement an annual business plan and marketing strategy tailored to the Indian market.
• Identify and evaluate potential cities and regions for entry, expansion, and distribution network setup.
• Conduct competitive benchmarking against Indian and international furniture brands.
• Forecast annual and quarterly sales targets; prepare budgets for Indian operations.

Sales & Distribution Management

• Establish and manage a strong network of distributors, dealers, and multi-brand outlets (MBOs) across Tier-1 and Tier-2 cities.
• Identify and onboard channel partners aligned with HATIL’s brand values.
• Monitor partner performance; provide training, support, and marketing collateral to achieve targets.
• Explore and manage Exclusive Brand Outlets (EBOs) and shop-in-shop concepts in high-footfall locations.
• Drive project sales by engaging architects, interior designers, hotels, and corporates for bulk contracts.

Brand Management & Communication

• Adapt global campaigns to suit Indian cultural context and consumer preferences.
• Plan and execute BTL activities: exhibitions (e.g., Index, AceTech), events, and residential welfare association meets.
• Oversee localization of catalogs, marketing materials, and digital content.
• Manage digital marketing initiatives for India, including social media presence and influencer collaborations.

Product Strategy & Feedback

• Gather market intelligence on product preferences, pricing sensitivity, and regional design trends.
• Liaise with product development teams in Bangladesh to suggest India-specific modifications.
• Monitor inventory levels to ensure optimal stock availability in the Indian supply chain.

Team Leadership & Coordination

• Build and lead a local sales/support team in India (if applicable).
• Coordinate with logistics and supply chain teams for timely delivery and installation.
• Ensure compliance with Indian import regulations, taxation (GST), and legal requirements.

Reporting & Analysis

• Prepare and present monthly reports on sales, market trends, competition, and ROI of marketing spends.
• Track KPIs such as market share, revenue growth, and brand awareness.

Educational Requirements

• Master of Business Administration (MBA) in Marketing
• Bachelor of Business Administration (BBA) in Marketing
• Fluent in Hindi (written and verbal) is must.
• Professional proficiency in English.

Experience Requirements

• 8 to 15 year(s)
• The applicants should have experience in the following business area(s):
• Travel Agent,Agro based firms (incl. Agro Processing/Seed/GM),Real Estate,Group of Companies,Furniture Manufacturer

Additional Requirements

• Strong understanding of Indian consumer psyche and regional diversity.
• Established network within the Indian furniture, dealer, and architect community (preferred).
• Willingness to travel extensively (100% within India).
• Excellent negotiation, communication, and presentation skills.
• Ability to work independently in a remote/matrix reporting structure.
• Data-driven mindset with proficiency in MS Office and CRM tools.

Job Location

India