Sales Consultant (Education)

Location: Team Valley (Gateshead)

Reporting to: Head of Sales

About Daisy Education

At Daisy Education, we partner with schools across the UK to deliver impactful educational technology that improves outcomes for pupils and supports teachers.

We are a values-driven organisation where people are trusted to take ownership, think commercially, and make a genuine difference.

We are:

• Collaborative – we build strong, lasting partnerships
• Curious – we continuously learn and improve
• Knowledgeable – we are experts in our field
• Driven to make a difference – everything we do improves life chances for children

The Role

As a Sales Consultant, you will play a critical role in driving new business growth by working directly with schools and Multi-Academy Trusts.

This is not a passive account management role. You will be responsible for:

• Generating your own pipeline
• Converting inbound demand
• Leading consultative sales conversations
• Building long-term partnerships with schools

You will operate as a trusted advisor, helping school leaders make informed decisions about literacy and maths provision.

What You’ll Be Doing

New Business Development

• Create and execute territory plans to target schools and MATs
• Proactively generate leads via phone, email, LinkedIn, and events
• Build a strong pipeline through consistent outbound activity

Consultative Sales

• Understand school challenges and priorities
• Deliver high-quality product demonstrations
• Position solutions clearly in terms of impact on pupil outcomes

Inbound Lead Conversion

• Respond quickly and professionally to marketing-generated leads
• Convert enquiries into demos, pilots, and sales
• Maintain a high conversion rate through structured follow-up

Pipeline & Performance Management

• Manage opportunities effectively through the CRM
• Maintain accurate forecasting and activity tracking
• Consistently hit or exceed sales targets

Collaboration

• Partner with Customer Success to ensure smooth onboarding
• Share market insights to improve messaging and strategy

What We’re Looking For

You don’t need to come from an educational background, but you do need to be commercial, driven and coachable.

Key attributes:

• Proven ability (or strong potential) in sales or customer-facing roles
• High activity levels and a strong work ethic
• Excellent communication and relationship-building skills
• Comfortable handling objections and driving decisions
• Organised, disciplined and accountable for results

Desirable:

• Experience in education, SaaS, or consultative sales
• Experience working with schools or public sector organisations

What you’ll receive:

• Structured onboarding and ongoing sales training
• Opportunity to make a real impact in education
• Supportive, high-performing team culture