Marketing/Communications Manager
Indexed description
Job Responsibilities
- Develop and execute comprehensive communication strategies that advance organizational goals and strengthen brand identity.
- Partner with leadership to define key messages, target audiences, and standards for consistent messaging across all platforms.
- Coordinate internal communications to ensure alignment, clarity, and timely dissemination of information.
- Oversee the creation, management, and distribution of content across print and digital channels, including social media, websites, blogs, brochures, banners, posters, advertising, and email campaigns.
- Manage the organization’s social media presence, ensuring consistent branding, tone, and engagement.
- Monitor and analyze digital performance metrics, adjusting strategies to maximize reach, visibility, and audience engagement.
- Lead or support the development of internal communications—memos, letters, announcements—ensuring alignment with brand standards and organizational voice.
- Produce visually compelling communication materials that enhance storytelling and reinforce brand identity.
- Proactively collaborate with internal markets and business units to capture photos, videos, and stories that highlight team members, project milestones, and achievements across The Cianbro Companies.
- Develop and implement crisis communication plans to effectively manage sensitive or high-risk situations.
- Build and maintain strong relationships with journalists, media outlets, and industry influencers.
- Draft and distribute press releases, media kits, and related materials to support organizational visibility.
- Manage media inquiries and serve as the organization’s spokesperson when appropriate.
- Track and analyze media coverage, providing regular insights and reports to leadership.
- Supervise and mentor the internal media services team and manage relationships with external creative and media partners.
- 5 years of relative knowledge and experience in a similar position with at least 2 years in management.
- Experience in media and public relations, communications, marketing and journalism preferred.
- Exceptional written and verbal communication skills.
- Proficiency in media monitoring tools, social media platforms, content management systems, and Microsoft Office Suite.
- Strong project management and organizational skills.
- Ability to think strategically and execute effectively under tight deadlines.
- Familiarity with graphic design and video editing tools (e.g., Photoshop, InDesign, Premiere, Illustrator).
- Ability and desire to learn and grow knowledge of cutting-edge media tools to reach and capture the attention of our target audience.
Professionals
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