General Manager

Company Description

Freedom Coffee is a company reimagining the coffee experience through automation, culture, and high-energy hospitality. Inspired by the boldness of American consumer brands and built for the next generation of customers, we blend premium coffee, cutting-edge technology, and immersive design into a uniquely modern retail experience.

Our stores are designed to feel more like a cultural hub than a traditional coffee bar - featuring sleek interiors, self-serve innovation, strong visual identity, music, media, and a frictionless customer journey. We focus on speed, quality, and atmosphere at scale. We’re building more than coffee bars, we’re building a lifestyle brand with ambitions to reshape how people experience coffee, convenience, and community. We move fast, think creatively, and look for people who thrive in energetic environments and want to help build something category-defining.

Role Description

We’re looking for a hands-on General Manager to own our flagship store in San Francisco end-to-end. You’ll run daily operations, hire and lead a high-energy team, uphold uncompromising standards, and make sure every customer leaves feeling the brand. This is a build-from-zero role. You’ll help shape systems, culture, and execution from day one. We would also hope to have the successful candidate transition into a larger operational role within the company as we roll out our unique concept of coffee bars across San Francisco and North America aggressively over the next 3 - 5 years.

Requirements

• Proven experience running a high-volume, high quality coffee bar, restaurant, fast food or hospitality concept
• Strong leadership, high standards, and calm under pressure
• Operator mindset. You see problems and fix them
• Pride in execution and ownership mentality