MEDIA EXECUTIVE (ASSO) - WTHI
Indexed description
About WTHI:
For more than 70 years, WTHI-TV (CBS/FOX/ION/MeTV/MeTV Toons) has been the most-watched local television station in west central Indiana and east central Illinois, earning a reputation for trusted, award-winning coverage of news, weather, and sports. As a treasured member of the community, WTHI-TV continues to prioritize local storytelling, support community initiatives, and provide a trusted platform for the voices and events that shape daily life across the Wabash Valley.
Job Summary/Description:
WTHI-TV is seeking an Experienced Media Executive to join our award-winning team.
Duties/Responsibilities include, but are not limited to:
- Implements strategies to consistently grow revenue and exceed monthly and quarterly revenue goals.
- Develop client relationships, contact key accounts, handling clients at various stations in the sales cycle, including account updates, weekly projections, and forecast of future advertising.
- Understanding of media landscape and digital marketing strategies.
- Generate packages, negotiate advertising rates, and create oral and written presentations.
- Monitor accounts receivable of client base.
- Establish and maintain good relationships with buyers and clients.
- Collaborate with internal teams, including sales management, creative services, and traffic, to ensure seamless campaign execution.
- Research, analyze, and monitor competitive media for new leads.
- Maintain accurate records of sales activities and client interactions in the CRM system.
- Attend client meetings and industry events.
- Sales-related experience preferred.
- Ability to calculate figures and amounts such as commissions, proportions, and percentages.
- Excellent public relations skills. Computer proficient. Ability to travel and work long hours.
- Valid driver's license, state-mandated automobile insurance, and an acceptable driving record are required.
- Background check.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
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